which of the following is a consumer sales promotion activity?assassin's creed valhalla berlesduna bandit camp wealth

Sales promotions are frequently used as part of the promotional mix and influence the final stage of the purchase process in the customer journey. ______ is defined as a direct inducement that offers an extra value or incentive for the product to the sales force distributors or to ultimate consumer with the primary objective of creating an immediate sale. Which of the following would be NOT an example of a nonfranchise-building promotion? C. sweepstakes 4. Special pricing of 2 packages for $5 instead of the $2.89 regular price Flash sales are short-run sales where businesses, often ecommerce and retail, offer discounts on products and services for a short period. Commercial fishermen and other businesses suffered from the loss of trade. 1. The consumer may experience negative reinforcement when comparing competitive prices. Which of the following is a consumer sales promotion activity? A. In the past, ___________________ was an important advertising strategy used in movies. Perform a numerical proof to show that your answer is correct. D. transference charging, 98. B. is accomplished through short-term price-oriented promotions 1. B. merchandising support Market penetration D. Trade allowances are encouraging retailers to stock and promote their products on a regular basis. 26. 2. $1.50 Creating a promotion especially for repeat customers shows your brand values their business. Types of Sales Promotion Tools Types of Consumer Sales Promotion tools 1. B. It can be easily altered to reflect another advertiser, depending upon which advertiser has purchased ad time. D. Coupons can encourage non-users to try a brand. A pack of baseball cards in a box of Cheerios cereal This is an example of: account-specific marketing Brand equity is also known as: Customer franchise Why are organizations like McDonald's, Wendy's, and Labatt placing more emphasis on sales promotions than ever before? a: market segmentation b: sampling c: publicity d: sales promotion d: sales promotion Which of the following is a consumer sales promotion activity? B. can be done with carefully planned sales promotion programs Payments offered by manufacturers to retailers for performing certain promotional or merchandising activities in support of their brands are called: This is an example of a(n) _____ coupon. A. Contests B. a slotting allowance. Which of the following statements is true of cobranding? 5. Markers recognize the need to learn as much as possible about customers and do everything possible to satisfy them. C. A trade show An obvious reason for consumers' increased sensitivity to salespromotion offers is that they save money. Sales promotion activity should under-go pretest before implementation. Direct mail is personalized to the individual consumer, based on whatever a company knows about that person's needs, interests, behaviors, and preferences. Premiums In the _________ stage of the product life cycle, promotional dollars may be used primarily for advertising to stress differences and keep the brand name in consumers' minds. D. Dyadic communication, 106. B. vertical cooperative advertising In the context of personal selling, consultative selling involves: a. shifting the focus from social responsibility to profits. In order to provide an incentive to a current user to purchase Breton instead of other cracker brands while the consumer is shopping for crackers, which of the following sales promotion tools would work best for Dare? B. directs stockholders to sell their stock when prices increase. Five Paradise Island, Bahamas Resort Hotels combining efforts to sponsor an "It's better in the Bahamas" ad campaign, is an example of: Eastern Canadian Sea Foods devotes most of its marketing budget to trade discounts in the form of off-invoice and promotional allowances so its canned tuna and salmon brands can remain price competitive with private label brands. MolsonCoors's heavy financial involvement with and support of freestyle skiing competitions, beach volleyball tournaments, and other sporting events is an example of: 245.(p. B. b.It is an act of developing a list of qualified applicants for sales positions. A. B. strengthen the brand image. C. contest Which of the following is a difference between consumer products and business products? C. determining a promotional budget. primary and secondary; linear and non-linear; associative and non-associative; central- and peripheral-route; None of the above. B. bounce-back A. build brand loyalty A. D. developing a unifying message. Served as Lead Recruiter for the Yahoo MBA Global Rotational Program. StockMarketData, NumberofDowJonesSharesTradedIndustrialAverage(millions)(averagedailyclose)January200735,41011,359.25February200742,49112,014.98March200747,34511,895.42April200741,10911,012.01May200739,88210,891.11\begin{matrix} & \text{Number of} & \text{Dow Jones}\\ & \text{Shares Traded} & \text{Industrial Average}\\ & \text{(millions)} & \text{(average daily close)}\\\text{January 2007} & \text{35,410} & \text{11,359.25}\\ D. a coop allowance. D. trade promotions; consumer promotions, 12. Hello!! C. Image advertising A. is the exclusive responsibility of advertising Miss Kitty's Chocolate Corral is located in an out-of-the-way small shopping center. C. the ad is available at the point of purchase. A. the payoff is smaller. A. incentive marketing Founded agency, head of marketing/creative, managed daily operations, oversaw our key accounts, grew agency from $300K to $6.5M in annual . Creating a positive brand image by using all the promotional toolsin a comprehensive, unified promotional strategy is called: integrated marketing communication. Incentive marketing b. shifting the focus from the products to the customers. A. it cannot be broken down into small sizes Anne's friend is a designer who specializes in creating exclusive pieces of hand-made bags. C. a pull strategy. This is an example of: They distributed 1,000,000 promotional packages, at a cost of $20,000 for design and production. This can inspire a sense of urgency within audiences, and can significantly boost sales if users want to take advantage of a discount before time is up. A. coupons B) It describes products as customer services. D. instant, 59. B. increased brand loyalty. _____ is a common sampling technique for small, lightweight products that are non-perishable. Jeff ran a promotion offering a box of fifteen Pinnacle golf balls for the same regular price as twelve balls. Integrating the brands message through more than one form of promotion. I enjoy generating new ideas and devising feasible solutions to broadly relevant . C. slotting D. bonus pack, 65. 76. Infomercials provide the opportunity for: A, the product to sell itself. c. What is the approximate PV of an asset that pays $1 a year for each of the next seven years? B. Retailers justify slotting allowances by pointing to the costs associated with taking on a new product. _____ is an exhibition or forum where manufacturers can display their products to current and prospective buyers. Intro to Business (BUS 100) Connect Textbook, Rtraction du caillot, rflection et fibrinol, During 2019, William purchases the following, William sold Section 1245 property for $25,00. D. trade promotions, 28. B. provide marketers with a way to provide extra value to consumers without having them do anything other than purchase the product. With a _____, consumers compete for prizes and/or money on the basis of skills or ability, while with a _____, winners are determined purely by chance. D. Manufacturers are introducing more private-label brands. Choose the best answers to complete the sentences or to answer the following questions. D. In-store coupons, 62. b. 1. 75. a. B. self-liquidating premium Which of the following would be considered part of a . C. brand equity building A. Directed at consumers, and are designed to get them to purchase the marketer's brand. 1. D) It promotes the activities or point of view of an organization. Sampling Product placement C. Brand association D. Market recognition. C. are more actively listening to customers and helping to solve their problems. 15 C. Social media is used in the same manner as publicity. D. magazines, 55. D. promotional traps. Which of the following is NOT true regarding slotting fees or allowances? B. push monies A. cross-ruff 1. B. off-price deal Which of the following is a reasonable objective for consumer-oriented sales promotions? Which of the following is NOT a downside to running a promotion in a specific geographic region? D. Give-aways through social media are much more effective than give-aways through other forms of sales promotion. B. can be implemented worldwide. This is an example of a(n) _____ coupon. D. same purchase, 60. Most consumers are quite familiar with this form of sales promotion, which offers purchasers price savings or other incentives when the coupon is redeemed at the time of purchase. Consumer orientation. B. B. generally elicit immediate response from consumers c. Consumer products are divided on the basis of measurable characteristics about people such as age, income, ethnicity, and gender, whereas business products are divided on the basis of consumer attitudes, interests, values, and lifestyles. c. Product bundling C. $1.00 Product promotion is the process of marketing a new or featured item or service to consumers. Some of the most important forms of promotional activities are as follows: 1. Bethany just finished making a sales presentation to a major prospect. 1. C. interactive promotional communication. Which of the following statements describes a major concern marketers have with trade allowances? A. c. A breakfast cereal box that is offered at a 15 percent discount "Sales promotion" has been defined as "activities, other than personal selling, advertising and publicity that stimulate consumer purchasing and dealer effectiveness, such as displays, shows and expositions, demonstrations etc." ADVERTISEMENTS: The Need for Promotional Activities: Promotion is the final element in the marketing mix. To generate enthusiasm about a good or service, sales promotion: D. High value coupons and sampling, 32. They pay retailer handling and processing costs of 10 per coupon redeemed. One of the best examples of a brand that has found new uses is Arm & Hammer baking soda. 5. In this scenario, StoryMoulders is using the promotional tool known as _____. _________ refers to any paid, non-personal communication through various media by organizations and individuals who are in some way identified in the message. Sales promotions are often temporary, but when the economy is weak, sales promotions become even more popular for consumers . 15. A. identifying a target market. D. institutional advertising. B. Contests Lenora just finished writing a news release regarding a new product developed by her firm. b. D. On-package sampling. 1. Bonus packs D. interactive marketing. B. 1. Practice all cards. A. promotion B. market research C. market segmentation D. marketing loyalty. 79. B. to maintain trade support for established brands. d. Compatibility, PowerLife Inc. is a food company that has several product lines, including dairy products and powdered fruit-flavored drink mixes. Samples C. a spiff B. D. marketers are offering consumers more promotions to attract and maintain customers. D. A bonus pack, 40. B. contest; sweepstakes B. brand publicity. This promotional offer of a great gift is a good way to convince customers to spend a bit more. C. interactive promotional communication. A. A free tube of Colgate toothpaste in a box of Life cereal The interest rate is 10%. Consumer products are divided on the basis of consumer attitudes, interests, values, and lifestyles, whereas business products are divided on the basis of measurable characteristics about people such as age, income, ethnicity, and gender. D. bonus pack, 66. Consumers are less likely to redeem a coupon or respond to a price-off deal for a brand they are familiar with than one they know nothing about. 77. Which of the following refers to the practice of paying to have a product appear favorably in a TV show or movie? B. brand publicity. Sampling through the mail c. Sales promotion is the broadcasting of advertisements on social media, while personal selling is the association between a marketer and a partner for promoting a product. C. maturity _____ has/have become very popular in recent years as marketers develop integrated marketing programs that create experiences for consumers in an effort to associate their brands with certain lifestyles and activities. 'Providing finance at 0%' which of the following adopts this method. 74. Which of the following is a risk associated with licensing? C. Global advertising involves developing a single promotional strategy that can be implemented worldwide. B. media advertising; sales promotions A(n) _____ is an offer of an item of merchandise or service either free or at a reduced price that is used to provide an extra to purchase. Creating a positive brand image by using all the promotional tools in a comprehensive, unified promotional strategy is called: A. brand awareness. B. are downsizing as firms emphasize personal selling to promote their products. 1. <br><br><br>I have donned multiple hats throughout my career in consumer sales, product marketing, customer relations and operational strategy. Quaker Oats cereal included tubes of Colgate Junior toothpaste inside each box of Life cereal. Now it is also used with online video games. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and a society at large Marketing Concept is based on three elements: 1) a customer orientation, 2) a service orientation, and 3) a profit orientation D. Bonus packs, 39. With a dedicated team, I substantially increased both sales and sales channels working in close partnership with retailers and distributors across the world. D. promotional allowances, 86. 1. Which of the following statements about the slotting allowances charged by many retailers is true? A survey estimates that approximately ________ of consumer purchase decisions are unplanned, i.e. b. Firms that adopt a relationship marketing strategy attempt to: develop products that meet the specific requirements of individual customers The most important technological change likely to affect the marketing success of many firms is the: growth of consumer databases, blogs, and social networking When a brand moves to the _________ stage of the product life cycle, advertising is primarily a reminder to keep consumers aware of the brand. Point of Purchase Display 7. Benefits of sales promotions There are two main benefits of sales promotions: increase sales and build loyalty. c. Marketing of accessory equipment includes more customization than installations. A. joint sales promotions Which of the following best describes a positioning statement? Coupons are short-term in nature since most (but not all) carry an expiration date after which the value may not be received. C. advertising subsidies StockMarketData\begin{matrix}\text{Stock Market Data}\\\end{matrix} A. Determining the blend of promotion methods is a strategy decision which is the responsibility of the ______. B. Providing information on the nutritional value of a product. D. In-pack coupons for any variety of Breton crackers, 34. B. ingredient-sponsored cooperative advertising C. brand equity "Free gift with purchase" promotion. D. spiffs, 104. The explosion of the BP oil rig and subsequent oil spill in the Gulf of Mexico was one of the worst disasters affecting the U.S. in this century. c. If one partner makes a major goof, the fallout can damage the reputation of the other partner as well. C. Image advertising Which of the following statements best defines a sales promotion? D. Discount trading, 99. A spreadsheet software that is promoted as a tool that can be used to plot graphical data 1. 1. Cocktail is a fun brand name reflecting our aim to create 'The Perfect Marketing Mix'. Sales promotions are now considered an essential part of an organization's branding strategies. B. \text{February 2007} & \text{42,491} & \text{12,014.98}\\\text{March 2007} & \text{47,345} & \text{11,895.42}\\\text{April 2007} & \text{41,109} & \text{11,012.01}\\\text{May 2007} & \text{39,882} & \text{10,891.11}\\ The "free gift with purchase" promotion is simple: a customer spends a requisite amount and gets a gift as a thank-you. B. C. Coupons are often used by consumers who already use the brand and would purchase it without a coupon. Attitudes toward a brand result from a combination of _____ attitude-formation processes. Sales promotions are activities that supplement a company's advertising, public relations, and professional selling efforts. $7,500 Wall display Woodson Productions gives young adults free tickets to concerts it promotes if they agree to go into an Internet chat room and share their positive experience with others. B. A. C. induces one-time trial purchase of a brand for which there is low awareness D. End-of-aisle display, 101. Which two processes transfer the energy between the atmosphere and the hydrosphere? The percentage discount that the face value of checkout coupons represents Personal selling and advertising are the two best known forms of promotion. Sampling for a product such as expensive skin cream that is designed to reduce wrinkles over a long period of time might not be feasible because: A. slotting fees c. A set of books on cookery 84. d. A designer bag. D. the promotional mix to be avoided. D. avoid relationships with the media and government officials. 91. During the maturity stage of the product life cycle, _____. B. premium a. D. an off-invoice allowance. D. interpretive advertising. A. newspaper freestanding inserts (FSIs) B. ______ generate(s) much higher trial rates than advertising and other sales promotion techniques. Coupons. Which of the following sales promotion techniques is impacted negatively by the presence of professionals or hobbyists who take advantage of the promotion without making a purchase? B. A. publicity B. advertising C. viral marketing D. propaganda. Greater Denver Area. C. Bonus packs Consumer products are products that are purchased for personal consumption, whereas business products are products that are used either directly or indirectly to produce other products. B. Sales promotions take many different forms, but they all focus on persuading a target audience to become customers of a business. C. Professional entrants often defeat the purpose of contest and sweepstakes and undermine their effectiveness. A discount or deal that is offered to a retailer or wholesaler to encourage them to stock, promote, or display a manufacturer's product is known as: made in the store. B. Sampling 90. C. Seasonality of purchase and length of promotion A. Contests B. B. market teasers. B. C. premium Which of the following is a B2B sales promotion activity? Kellogg's is introducing a new brand of breakfast cereal that is high in fibre and targeted at adults between the ages of 25 and 50. A. production and distribution costs 3. D. event marketing, 82. The firm's job is to constantly interact with media professionals and to convince them to print unpaid articles about the product in a direct or indirect way and to consistently circulate stories about the health benefits of consuming organic tea in general. D. In-pack coupons for any variety of Breton crackers. $55,000 Packaging 8. Chicago, Illinois, United States. A. product placement, B. interactive promotion C. infomercials D. broadcast. A) advertising B) personal selling C) sales promotion D) direct marketing E) public relations D. allow a marketer to offer a price reduction to consumers who are price sensitive without having to reduce the price for everyone, 48. People have to visit its Web site and fill out a basic information form to avail the offer. A. C. television and newspapers. A. C. decline stage B. The reason why worldwide there is an increase in the popularity of sales promotions as a marketing communication tool is due to several of its strengths and advantages. Currently leading Team Innovent to create Disruptive Next Generation consumer focussed businesses starting from consumer insights, business case development . B. cross-ruff Guerrilla marketing: This newer category of marketing communication involves unconventional, innovative, and usually low-cost marketing tactics to engage consumers in the marketing activity, generate attention and achieve maximum exposure for an organization, its products, and/or services. 68. Which of the following statements describes how brand equity is affected by the increased role of sales promotion? C. requires low-cost production through outsourcing. (p. 520) Which of the following elements of theintegrated marketing . B. Which of the following is a B2B sales promotion activity? 1. Glenn is a top-notch product manager and has a wealth of experience in the tech/real estate field. Uncle Ben's Rice attached a $1-off coupon to the outside of their packaging. C. pull the distribution network together to minimize costs and maximize profits. a. product placement 4 D. is really not very important given the prolonged economic prosperity that Canadians have enjoyed. A. introduction c. Pure goods are products that do not include any services, while pure services are products that do not include any goods. D. Rebates and refunds, 18. b. 1. A. But promoting sales is more than just a matter of adjusting prices. Which of the following is a difference between pure goods and pure services? They predict that the redemption rate will be 5%. D. Event sponsorships. A. Word-of-mouth promotion, B. The contest or sweepstakes offer may overshadow the brand. An organic tea manufacturing company hires a firm called StoryMoulders to help the company promote its products. The marketing objectives for the introduction are to generate trial and repeat purchase during the 3-month product launch. a. Which of the following helps to explain the increase in sales promotion activities over the last decade? I love marketing and storytelling. A. Kraft is concerned that families consume Miracle Whip only on sandwiches, using a tablespoon or two at a time. Tropicana suspended shipments of its products to a retail store that was taking advantage of promotional deals and then selling the product to other stores in another part of the country. 1. D. Most users of direct mail coupons are non-users, 56. A. pull money An effective premium is one that: C. instant b. C. The increased emphasis on long term strategy and performance by most companies D. Discount trading, 100. B. consumers purchase more on the basis of price, value, and convenience than brand. c. companies invest in raising awareness about the product B. B. price-off deal 94. _____ is advertising sponsored in common by a group of retailers or other organizations offering a product or service to the market. The building or reinforcement of consumer-franchise or equity for a brand: B. trade discounts C. the copy and layout of the coupon A sales promotion is a short-term marketing strategy that a company can use to persuade people to become customers. Direct Mail 9. D. To enhance advertising and marketing efforts, 31. D. When small refunds are being offered, marketers may find other promotional incentives, such as coupons, more effective. My personal and professional experiences . An end-of-aisle display 83. D. $0.75, 54. 1. B. sweepstakes; contests High value checkout coupons Introductory videos. B. Self-liquidating premiums C. an off-invoice allowance. C. Bonus packs, trade allowances, and slotting fees C. $75,000 The combination of advertising, personal selling, public relations,and sales promotion activities traditionally used by an organization representsits: promotion mix. Which of the following is a similarity between public relations (PR) and personal selling? B. reflects the overall quality of the product and is consistent with its image and positioning 3. Swag A. retailer power C. same purchase Consumer promotions are beneficial for the following reasons: Build brand loyalty: Rewarding your current customers with special offers or sales may entice them to keep visiting your store or website. D. new product fees. A package of Gillette Sensor razor blades contains a 75-cent-off coupon for Gillette Foamy shaving cream. The "Intel Inside" logo which appears on many computers is an example of: 8. 6% a.It is a paid personal communication that attempts to inform customers and persuade them to buy products in an exchange situation. C. Product trial created through sales promotion techniques such as sampling or couponing is more likely to result in long-term use of the brand when accompanied by advertising. B. A. Contests B. Sep 2013 - Jun 20173 years 10 months. c. cobranding It aims at stimulating consumers. A. consumers tend to be loyal to their favourite brands. D. contest; rebate, 71. D. promotional allowances, 93. Coupons, bonus packs, premiums, and samples are promotional offers that are targeted toward: 7. Firms should avoid advertising in foreign markets and rely instead on other elements of their promotion mix, such as personal selling and public relations. As a storyteller, I help young start-ups and established companies tell a compelling story to their customers, investors, employees and stakeholders. B. Greater expenses resulting from fragmented efforts Door-to-door sampling Advertising b. D. Trade promotions, 29. It is a process of developing a database of potential customers. Miss Kitty's apparently benefits from positive: A. trade advertising. Companies are asking their promotion agencies to think strategically and develop programs that do more than increase short-term sales. Optimize revenue by accelerating sales and marketing using salesforce cloud capabilities. Sampling through the media C. to encourage the trade to display and support established brands. Why can on- or in-pack incentive programs like Pepsi Points or iCoke Rewards be problematic for brands? D. joint trade promotions, 110. This represents: A. advocacy advertising. D. setting an appointment for the customer to meet with her boss. A. Vertical cooperative advertising A. This payment is known as: B. pull monies C. trade advertising. B. premium. Consumers have become more sensitive and responsive to sales promotion for each of the following reasons EXCEPT: A. Price-off deals D. integrated marketing communication. D. The contest or sweepstakes often fails to contribute to the brand franchise. D. aggregated, 107. 73. C. subsidized Chip Off The Old Block is a new chocolate chip cookie created by the Arizona Cookie Company. _____ is advertising supported by raw materials or component part manufacturers to help establish end products making use of their materials. It is a brief statement that articulates how a company wants its target market to envision its product relative to the competition. a. Here are a few pros and cons. Which of the following statements about the proliferation of new products in the consumer marketplace is NOT true? C. Location sampling Which of the following types of sales promotions would NOT be used to help in the introduction of a new product? B. trade shows Today's public relations departments: A. focus more on advertising and less on publicity. Over the last 15 years, I worked with 1000+ businesses ( Solopreneurs to 5000+ Workforce companies ) around the globe to do the following. What is the total cost of the coupon promotion to Uncle Ben's? A. offer consumers an extra amount of a product or service but at a higher than normal price. The retailer was engaged in: Which of the following statements about global advertising is most correct? 1999 - Present24 years. C. is becoming less important to marketers as competition intensifies B. a rebate Sales promotion programs play an important role in motivating retailers to allocate shelf space to new products. B. the reinforcement is immediate. D. event sponsorships, 30. C. Nonusers of rebates have been shown to perceive the rebate redemption process as too complicated. D. early decline stage, Geerlilik trleri (lme aralarnda bulunma, Chapter 19: Consumer Sales Promotion - Sampli, Fundamentals of Financial Management, Concise Edition, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese. D. has no impact on an organization's pioneering advertising, 69. Which of the following is an example of a sales promotion that can be used to contribute to franchise building? 1. C. are not an effective way of loading consumers with a product and reducing their susceptibility to a competitor's promotional offer. B. comparison advertising. D. The growing power of retailers and their demands for sales performance. 95. Consumers must pay the manufacturer's out-of-pocket costs for a _____ premium. B. beer Helped build the MBA, Design, Marketing and . A. push money Deal which of the following questions on an organization 's pioneering advertising, public relations:! With the media and government officials use of their packaging use of their materials Contests just... To visit its Web site and fill out a basic information form avail! Convenience than brand people have to visit its Web site and fill out a basic information form to the! Out-Of-The-Way small shopping center obvious reason for consumers & # x27 ; to. 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