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Our expert team can advise on the right solution for your exhibition stand as well as provide a vast range of printed products. Email, Copyright 2022 Exhibit Edge Inc. All Rights Reserved. What features and benefits did attendees ask for that were missing from your product? Your stand will start out looking like everyone elses but with effective and engaging graphics you can create a great looking stand even on small budget. This doesnt always work out in their favor because this is also the area most prone to traffic jams.

If youre new to the trade show circuit, renting displays initially until you learn the ins and outs of exhibiting could be helpful. Welcome to the exciting world of trade shows and exhibitions. For those who attend numerous events each year, though, renting can prove to be a costly venture. "url": "https://www.exhibitedge.com/" 703.230.0000, Facebook If theyre not adequately prepared, theyll be counterproductive to the entire effort. The numbers required will depend on the size of your stand and the size of show. It will help your next show be more successful. Ask yourself this question before moving on. Evaluate how to make your booth memorable. What product terminology confused prospect?

To get labor times guaranteed, order labor for the start of the workday. Even with all those aspects in play, the layout of your exhibit could make or break the experience for attendees.

How will we create a draw to the exhibit? You can also communicate to your current customer database, which can create many opportunities to set up meetings at the show itself. Now is the time to use those pre-printed return address labels for shipping your booth/stand and goods back home. Be sure to address the applicable ones from the beginning and incorporate them into your overall approach. Prospects are more likely to bypass the chaos than to forge through it, so finding a space a little further away may be your best bet. You should also check out which of your competitors are already exhibiting.

If you typically concentrate on the B2C realm, consider researching the expectations of vendors catering to your target audience to expand your horizons a bit. When considering which show is right for your business you need to do your homework. Assign someone from your company to be on-site to oversee the outbound shipment of your booth/stand property and product. Exhibit lighting can be coordinated with other graphics and accentuate various aspects of a display while also serving its basic functional purpose. This category only includes cookies that ensures basic functionalities and security features of the website. Get a clear understanding of how customers feel about your products and services. Speak and sell to clients in person. These cookies will be stored in your browser only with your consent. Providers of this service should take control of your project from the initial brief, through to design and production, and on to installation and breakdown. Be prepared, by following these simple steps. 3. Continual redesigns and ongoing maintenance come with display ownership. Narrow down those targets to the most crucial ones and make them your focal points. Send personalized texts and emails. These will attract attention and draw people in for a closer look. Again, all this information is available from the events coordinators. Are they experienced events professionals.

Unfortunately, doing so might greatly hamper your ROI as well as the future growth of the company. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Both options have certain advantages, but which one will benefit you most depends on your specific needs. Check the labels on the boxes so breaking the booth area down is easier after the show is over. Check with the service desk for any invoices that need to be addressed before leaving. You should be able to get this from event organisers and is important when considering your stand location and key marketing messages. Are you renting, building, or a combination of the two? You may even be able to obtain information about attendee demographics from event organizers to help out with this aspect. Though billboards, mailers, charitable donations, and promotional giveaways go a long way toward generating brand awareness and sparking new business relationships, few alternatives are quite as effective as trade shows and conventions. Not everyone who participates in trade shows is successful, getting good results is about preparation, a great marketing strategy and an engaging exhibition stand design. }, This website uses cookies to improve your experience. Businesses with larger budgets who want to create custom trade show banners or bespoke stand design will book just the space and then often employ a exhibition stand contractor to build their stand. In the weeks leading up to the show open, check these items off your to-do list in order to save yourself some last-minute stress. It is mandatory to procure user consent prior to running these cookies on your website. When possible, go with options that align with your brand and products as well as public mindset. Contact. }, Engagement is essential, and ample options are out there. Necessary cookies are absolutely essential for the website to function properly. Put your goals down on paper and communicate them with the rest of your planning team. But opting out of some of these cookies may affect your browsing experience. Engage. Make phone calls. You might be surprised at how far even a minimal outlay will go but be sure the budget covers all the necessities like booth rental, display design, construction, and logistics. Some common goals for businesses include: Reinforcing relationships with existing customers. Knowing who youre marketing to and why as well as how much space youll have to work with and how much itll cost will come into play moving forward. Is It Better To Buy Or Rent A Trade Show Booth? For most, this type of strategy ends in disappointment. Depending on the type of type of stand youve booked you may require one of the following options: Pop-up banner stands are easy to transport and assemble making them ideal for promoting your business at any event or promotional space. That ties into everything that you do and tie directly with the four major categories mentioned above. Booking early is essential to getting the best possible position. Where your stand is located could have a big impact on the footfall, youll want to ensure as many attendees as possible pass by your stand.

Contacting an exhibition planning, design and printing company can ensure all the hard work is taken away and your stand looks great. Can you afford to fall behind your competitors in the areas that matter? How many people will we need to man the exhibit? Be sure to remove all the old labels or cover them properly so there is no confusion. Some companies want to be as close to the entrance as possible so theyll be among the first displays attendees see when they walk through the doors. Decide which objectives are most important to your company at present and which ones might offer the most benefits in a long-term sense before moving forward. A custom built stand will provide a dramatic impact and is sure to get your brand noticed. Preparing your exhibit booth/stand and other trade show materials for shipping can seem complicated. Youre often allocated a time when you can access the venue in a vehicle, so this needs to be communicated with the relevant people.

Touchscreen displays virtual reality presentations, and push notifications all fall into this category.

You may also be able to order upgraded lighting. "image": "", For standard sized exhibition stands its generally recommended that 2 people always man the stand. More than 90 percent of attendees come to these events in search of new products and service providers, placing exhibits among the most fruitful means of networking and generating leads. Remember to pre-order labor for move-in and move-out. No doubt, you already have a target audience and customer persona in mind. Exhibiting at a tradeshow is expensive so its important to establish meaningful and measurable objectives and these should be at the forefront during the rest of your planning. If youve already arranged shipping, confirm final arrangements with your in/outbound carrier prior to show open and prior to show close. Your empty crates will be delivered to your booth at show close. The entire event centers around this one question. Take your time to research the right partner who has the experience required and can work with you from the ground up to achieve your objectives. From easy to transport exhibition graphics through to temporary graphic-clad external buildings, the only limit of our exhibition services is your imagination.

These areas are the message, the technical approach, booth flow and lead capture, and logistics. How to do the Perfect Planning Before a Trade Show. Accredited for ISO9001:2015 & ISO14001:2015. Learn how to audit your overall event experience. 2022 Exponents Insta USA Inc.. All Rights Reserved. A trade show organiser will likely offer you two packages shell scheme or space only. Those who man your exhibit are as much a part of the picture as graphics, displays, lighting and any other component to be incorporated. Once you find the booth best suited to your needs and budget, reserve it well in advance. { Exhibiting space at the ends of aisles is good because you have a corner and trafficcan spill out over the edge, allowing you to house more attendees.

Youtube Its all about priority. Everything should be set up in a manner that flows well and gives visitors space to move without bumping into counters and kiosks. Are there ways to make it clearer. Using the shows advanced warehouse (if available) can reduce costs and secure enough time for unloading and booth/stand set up. "mainEntityOfPage": { Lighting isnt just for making products and materials more visible. What were people saying about your competition? The stand walls will be a blank canvas ready your exhibition panels or banner stands. Virtually endless design opportunities are out there for the taking. How did it begin? If you look at your exhibit as a selling tool then you will have a hard time measuring your return on investment (ROI). You may also want to create flyers to promote your business to people as they walk around the exhibition. They are also perfect to be used as internal displays, point of sale or for any indoor branding requirement. They want to know about the company itself. Send out any survey materials to leads that left information to gain insight into how to improve for future trade shows. Your staff or colleagues will need to know in plenty of time if theyre going to attend the exhibition, especially if travel and time away from home is required. When developing trade show planning checklists you should be sure to know your goals. Its also not a great solution for companies that make a habit of booking last-minute appearances because design, construction, and testing can take anywhere from a few weeks to a few months. What will it be? This is helpful for those who make spur-of-the-moment appearances at trade shows and other affairs and is usually the less expensive route for businesses exhibiting at multiple events each year. A modular system allows for the graphics to be re-configured to suit any display area. Below weve listed some things to consider. Perhaps more importantly in todays consumer mindset is whether or not sustainability is important to your company. Show Off Display, Registered Address: 3 & 4 Pegasus House, Pegasus Court, Olympus Avenue, Warwick, CV34 6LW. Something as simple as mobile device recharging stations could even bring visitors your way and keep them there long enough to make a connection. Be sure to give each of these points due attention. All those previous considerations will factor into your trade show booth design. TRADE SHOW PLANNING CHECKLIST: HOW TO PLAN A TRADE SHOW, Trade Show Preparation & Planning 101: How to Successfully Prepare for a Trade Show, Understanding Trade Show Insurance Part 2, Benefits of Non-Retractable Banner Stands. On the last day of the show, make note of the. Plan well in advance to ensure a smooth and successful trade show shipping process and secure the best transportation option for your shipping needs. They require a little more persuasion even if theyre leaning toward your company over its competitors. Still, a wide range of details goes into this leg of the process. Island booths offer aisle exposure on all sides, so attendees can see them from every possible angle. Confirm outbound shipping for your materials after the show is complete. Analyse what you want to achieve from your show, this could include brand awareness, lead generation, direct sales, a new product launch, gathering contact information or networking with suppliers.

Although the benefits of exhibiting at tradeshows arent in question, making the most of these investments does bring up its fair share of uncertainties. This informs prospective attendees you will be there and where your stand is located. Gather your leads and other information gathered during the show so you can easily find it when needed later on. A 49 point checklist for planning a successful exhibition, 7 common exhibiting mistakes and how to avoid them, 5 effective ways to attract more visitors to your stand, How to write a good brief for your stand provider, Utilities such as water, electricity, internet, phone lines. LinkedIn In the lead up to the show itself the organisers will send you an exhibition manual. Check the. These are the metrics that a Marketing Manager needs to establish long before the show starts. Youll want to consider how you engage your prospects and what information they see. Your exhibition graphics and general stand layout is crucial to the success. Consistency improves brand recognition and perception among other benefits.

Many exhibitions will also include a link to your own website which can be a great source of visitor traffic as well as boosting your online visibility. "headline": "TRADE SHOW PLANNING CHECKLIST: HOW TO PLAN A TRADE SHOW", Organic and responsibly sourced materials make an effective statement these days. Identify the location of the trade show event, 5. GES | Event, Experiential and Trade Show Marketing. Check your space to be sure that all of your trade show materials are on-site. From the pre-planning phase to keeping in touch with leads after the fact, a long list of considerations goes into creating a successful trade show exhibit. "@type": "Organization", Identify the event start and end dates. What part of your demonstration seemed to drag because your product is not easy enough to quickly use? With either option, youll have a full team of experts at your disposal, and the benefit of knowledge and experience is invaluable. Create a definitive budget and stick to it to avoid overspending. You also have the option to opt-out of these cookies. "@type": "ImageObject", Bold, eye-catching graphics are a must for any company.

"url": "https://www.exhibitedge.com/" Every year there are literally thousands of exhibitions around the UK. If youre like most exhibitors, youll want to pack as much into a display as possible. Define your goals for the trade show and measuring success. Exhibiting space near the center of the exhibition floor is always preferable to the ends. Pay special attention to the human element as its the one truly making the connections. Once you know your goal then you can develop a strategy to achieve that goal. While properly showcasing your products, services, strong suits and information are crucial, giving visitors too much to look at could send them into sensory overload. Find out as much information as possible to establish fits into your marketing strategy, but crucially if its attractive to your target audience.

Follow-up communication makes those conversions happen. Taking your business to a trade show is one of the most effective ways of putting your brand in front of a highly targeted audience. Schedule team meetings in advance for the event dates and go over the goals with them before the show. "@type": "Organization", Have a record of all the order confirmations and other information for on-site reference. Youll want everything ready in plenty of time before the show and this stage can be a little daunting. Quite a bit of thought and planning must go into each stage of the process to truly capitalize on the experience. Transitioning to ownership, later on, is always an option. When we start, we look at the messaging and how this helps to adhere to the way we define a successful trade show. "logo": { Highlight points like these in your display to further pique visitors interest.

Need help with hotel accommodation planning? From there, the process branches out even further. Also, remember to keep track of the leads generated by the event; after all, those all-powerful metrics give you insight into just how effective your efforts were and which elements could be improved upon next time around. Your email address will not be published. Branston Exhibition Stand & Fabric Banners. Other exhibitors are following this same protocol, so the best spaces tend to fill up quickly. Confirm dates for move-in and move-out. Exhibit Edge is here to help you accomplish your goals during any of your trade show needs. Space is in short supply at these events, but prospects are more likely to respond positively if they have room to breathe and take it all in. Why are you attending this tradeshow? We put this guide together in an effort to make your experience seamless and easy.

Though using a wide range of colors to stand out in the crowd and make an impression on attendees is important, maintaining brand consistency is vital as well. Keeping certain points in mind can help ensure success at each event. Obviously, drawing in new prospects to expand your clientele is part of the plan, but are other objectives at work here as well? The floor plan will include all entrances and exits, seminar rooms, theatres and communal areas such seating and cafes. After choosing whether to purchase or rent a display, the real fun begins. Network with a community of other businesses and meet industry influencers. This will include all the fine details you need including general guidance, when you can build / take down your stand, directions and opening hours. "publisher": { As an expert exhibitor herself, she loves sharing the countless tips and tricks she has learned along the way to help even experienced exhibitors find their way to consistently successful shows. This is often a stage that is overlooked but should be part of any successful plan. You may also want to create a timetable to ensure your team know where they should be. If your stand design includes electrical requirements and furniture (this is often available through the exhibition organisers), you will need to order this up front. A modular exhibition stand is the perfect option for any business who are planning to exhibit at multiple trade shows with differing facilities. From smooth surfaces and acrylic accents to an extensive lineup of different fabrics, plenty of textures can be incorporated into your design. "@id": "https://www.exhibitedge.com/the-exhibitors-checklist-guide-to-trade-show-planning/"

Familiarize yourself with the contractors and companies like Exhibit Edge who can help create a smooth process for you and your team. All-in-one tool (screwdriver, can opener), First-aid (Tylenol, Advil, DayQuil, Band-Aids). Which questions got peoples attention, and what conversations did prospects relate to? What features and benefits did attendees ask about that your product possess, but were not obvious to users? While there are many different areas that are a part of creating a strategy for a trade show, there are four areas that Exhibit Edge focuses on. Sell: Three Exhibit Themes That WOWed and Rocked the Trade Show floor, What Trade Show Exhibitors Can Learn From Game of Thrones, What Its Like to Exhibit at The Boston Marathon Race Expo, Ask potential clients three specific questions for market research. Fill out the BOL completely and accurately.

We also use third-party cookies that help us analyze and understand how you use this website. Like in any workplace, trailing wires across the floor will not be allowed so some careful consideration is required. Every relevant detail gleaned in advance gets you a step closer to reaching your goals and outshining the competition. For most companies, securing a space takes up the most sizable portion of the trade show budget. So what does that mean? Phone: 619.393.4560 Leave enough negative space to make the positive aspects stand out. This means finding the most effective piece of real estate for money is crucial.

Before diving into any other element of your exhibit, its important to lay out your primary reasons for making an appearance. Begin a cadence with the new leads within the first week to keep them engaged with your booth. Chantilly, Virginia 20151 Having said that, several different types of booths are available, each one offering its own set of benefits and disadvantages.

Your exhibition stand wont be complete without printed literature for visitors to takeaway. Heres a S.M.A.R.T goal example for integrating social media strategy into your venue. Create travel plans for your team and yourself. Make sure each and every crate, carton, and box is labeled with the proper show name and booth number, even if they are being shipped to the same booth. Exhibiting brings a host of benefits but requires detailed planning to overcome challenges and ensure your investment brings in the best possible return. Toll Free: 800.639.1174 Will we have a give-a-way? Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. "@type": "BlogPosting", When shipping inbound or outbound, keep your carrier PRO numbers (tracking numbers) along with contact phone numbers (daytime and after hours) with you in case you have questions about your shipment. In fact, it has the power to affect peoples moods and heighten their interest in what your company has to offer. For many shows in the U.S. GES Logistics offers GES Transporation+, a discount on material handling with you ship roundtrip. "name": "Exhibit Edge", To be sure everything arrives on time and in good condition, follow these tips: Exhibitor move-in and move-out can be a hectic time. Concentrate on trade show objectives that support those of the company as a whole. "@type": "WebPage", Printed brochures, product catalogues and leaflets can include detailed information not forgetting the trusted business card. Consider your niche, any markets you may want to expand into and which shows fall in line with these elements. Trade shows provide unique opportunities to increase brand awareness. Established in 1900, John E Wright & Co is now one of the leading large format print suppliers in the UK. Purchasing a display means its yours for the long haul, so itll always be on hand. Space only exhibition stands are a complete blank canvas where you simply pay for the floor space. People want to share their experiences; you just have to give them the opportunity. This website uses cookies to improve your experience while you navigate through the website. Here are some other brainstorming questions to consider: 2. Check all of your equipment and assets to be sure that everything is up and running properly so there are fewer surprises during the trade show itself. Decide how to design your booth. Various sizes in each are also typically offered. What were your retorts? Review your contract to confirm the size of your booth/stand, location on the show floor, and space package is correct. A shell scheme is usually the cheaper option and will typically include stand walls and carpet. Standard Trade Show Exhibit Display Types & Regulations, Making Your Exhibit Work for You: A Comprehensive Checklist for Trade Show Exhibitors.

"datePublished": "2015-01-14", 4. It also helps circumvent the common storage, logistics and maintenance issues. "dateModified": "2022-03-29" Youll want people who are approachable and experts in your business and products. However, a great location and stand size can also impact on costs and its important to spend your budget in the most effective way. Each of these is designed to help provide you with the smoothest trade show planning experience. Break down the booth or check to see that the hired service has arrived and they have begun breaking down the booth. Kay Bailey Hutchison Convention Center Dallas, Long Beach Convention Center and Entertainment Center. Ensure any materials that are being shipped are going according to plan. Most tradeshows will have a designated hashtag and will share your posts that include it. According to a number of marketing reports, 98 percent of prospects wont make a purchase during the first contact. Dont leave leads in the lurch after the trade show or convention is over. Label your shipment(s) before you send them off. All too often, businesses forge ahead hoping to accomplish the full range of prospective goals. Linear and perimeter booths are only exposed to aisles on a single side whereas peninsula models have three aisle-facing sides. These cookies do not store any personal information. Booth location also plays a role in the impact of an exhibit. Attendees expect to be fully immersed in the experience when they visit a trade show display. Effective Trade Show Booth Ideas that will Help to Get More Leads!

You could create a special offer thats exclusive to the show, which you can advertise in industry magazines or through social media.

Stand alongside other big names in your industry and observe their offering. Once you contact the trade show organiser they will promptly send you a detailed floorplan of the event, including stand space availability. Shell scheme graphics can be easily attached to the stand walls, and then taken down to be re-used at your next event. Choose from over 700 designs based on your booth size, budget and show location, Email: Create your game plan based on the questions and points listed above. While the online world offers countless opportunities in this regard, the offline end of the spectrum continues to be an incredibly valuable source of new business.

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