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Agichtein, Eugene et al. Any major company accomplishments under their leadership? #celbratinganniversary, We couldnt have made it this far without you. Harvard Business Review, 2020, https://hbr.org/2018/09/reminder-customers-care-how-you-treat-your-employees. Your company is turning 25 (or 10 or 50!) And dont worry; the problem isnt with you, your business, or your social media acumen. First things first: We need to choose what the post is going to be all about. #customerlove, This is a special giveaway. Naturally, its always best to read up on each groups posting guidelines to ensure your post isnt in violation of that groups guidelines. Owner of Sweet Home Marketing. No matter the media you choose to incorporate into your post, tie the story and history of the media back to your customers and the future youre determined to build alongside them. 
#milestone, Our way of thanking you for letting us serve you all these years. Reaching out to editors close to the company and social media posts announcing the anniversary may seem like a given, but thats just scratching the surface. Have customers or employees choose a charity, or a few, and make a donation. Without any concrete news timing with the anniversary, how else can you promote this milestone? Unfortunately, all too often, brands fall into the trap of making themselves the subject of every anniversary-related post. Facebook Groups, shared Pinterest boards, Reddits subreddit communities, and other niche community groups for your city, industry, or product niche can be a great way to draw relevant attention to your upcoming anniversary and tell the story of your companys history. These are all differentiators you can use to make the CEO stand out through executive thought leadership. Ugh. Host a company-wide lunch in the office, or in remote work times, encourage teams to get together for a virtual meal sponsored by your company. Check out the below content: 5 Ways to Promote a Companys Anniversary, 1. 
This Checklist Might Help. You are being celebrated on our anniversary. Newspaper or magazine clippings from articles published about your brand, Historical images of your companys founders or first leadership teams, Documents, videos, or images from a store or office opening, Before-and-after photos of how your offices or other locations have changed, Photos chronicling the transformation of the community throughout the years, Current photos of your longest-tenured team members or leaders, Documentation of your first sales, first customers, or first store, Old photos from office parties in the companys earliest years, Early design documents for legacy products. Its finally here. #milestone, We have gathered a lot more experience over the years. On average, when compared with text-only posts, your customers are 7X more likely to engage with visually-rich posts. #celbratinganniversary, Your absolute loyalty is appreciated. The most important part of celebrating an anniversary is thanking the people who made it possible: your employees and customers. You know its probably a good idea to put out something on social media about it, but your stomach gets wrapped up in knots at the prospect of creating something relevant, engaging, thoughtful, and that simultaneously draws genuine interest and attention to your companys giant milestone. You might also enjoy reading, How to Boost Employee Engagement in a Remote Workforce. Thankfully, weve assembled a handy rundown of how you can judge if a potential post will leave its mark on your audiences. #showeredlove, Our bond grows stronger every year. Now that we know how to craft our post with the right emotional tone, the right subject matter, and include visually-rich elements, lets dive into how to maximize your reach and get more attention drawn to your upcoming anniversary. Are you thinking about a new logo or tagline? Source:pexels.comused under CC license. Stress balls? With each bit of social content that youre creating, its always a good move to wrap up your post by setting your sights on the future. Youre celebrating the relationships with your customers, without whom there wouldnt even be a milestone to celebrate. #milestone, Ours is a classical love story. Were drawn to color, movement, and novelty; and every time we satiate our brain with a new visual stimulus, we get a small dopamine boost. Mobile Legends | All About Mobile Legends, Company anniversary post ideas for social media sweet home marketing business that humanize your how to write a it s now what? Look up some of your favorite brands on each of these platforms and take notes on the bits of content that you liked, what sizes they were in, and what caught your eye. Do they have a unique leadership style other CEOs can learn from? Corporate messaging and flowery language have their place, but not in a celebratory social media post. #anniversaryday, The annual sale which you wait for a whole year. What personal experiences led them down this path? In doing so, you neatly wrap up the narrative structure of your posts in a framework that honors the past, celebrates the present (your upcoming anniversary), and anticipates the future that awaits. This hard-wired desire to engage with visually-rich experiences translates directly into how we consume social media. Are you interested in creating a celebration for your staff, partners and clients? This type of promotion should also be reflected on the company pages. Lets dive in and learn how to create meaningful social media content about your businesss upcoming anniversary. For instance, Ofer Amitai, CEO of cyber security company Portnox, reflected on the growth of IoT and shared predictions on how this growth will create security risks in the new year withInformation Age, timed with the companys 10thanniversary. Plan internal and external celebrations to thank employees & customers, How to Boost Employee Engagement in a Remote Workforce, started with one product and evolved into a portfolio of products, Advocacy can greatly impact the success of your brand, Considering a Remote Work Strategy? Celebrations are our way of thanking you. Many more years to go. #companyanniversary, Here are the 40 things you will get to do in our ruby jubilee party. You are the reason for our celebrations. #customerloyalty, 45 years and still our affair is stronger. Are you thinking about a new website or product launch? 
"Finding High-Quality Content In Social Media". Because now, more than ever, customers care deeply about how a company treats its employees. 2008. #companyanniversary. Home Instagram Captions 100+ Best Company Anniversary Instagram Captions to Make Your Own. #milestone, A hundred years says a lot. Drawing meaningful attention to a company anniversary on social media is hard. #celbratinganniversary, 70 years and still going strong. After all, without your customers or without a community to host and support your business, this anniversary never would have happened. And by placing this focus back on the customer, you reinforce your brands authenticity and reap the rewards on social media: Higher engagement, greater share rates, and higher click-through rates per post. Do you envision a timeline of events that can be shared digitally? #anniversaryparty, Celebrating 35 years of trust. These types of stories are common around the new year, but company anniversaries are the perfect chance to repurpose that commentary. We help companies find, preserve, and put their historical assets to use. David Inns, CEO, led the company to raise over $75 million in venture funding in its early years and more recently to acquisitions and partnerships with well-known companies like Lively and Lyft. Framing some of your celebratory posts around the stories and triumphs of your employees is a surefire win on any platform. These are the posts that are scrolled past and forgotten as quickly as they load on your customers timelines. 
Ultimately, youre not just celebrating, say, your 25th year as a profitable business. #milestone, Our annual giveaway for you alone. More importantly, you signal to everyone your workforce, customers, and the communities you serve that youre here for the long haul. #milestone, We have n=been together through thick and thin so long. Humans are visually-driven creatures. Put the focus on the leader that got the company to where it is now: the CEO. Company trivia, virtual escape rooms or scavenger hunts are great ways to get employees involved in events on a large scale, and theyre great both in-office and virtually! Because the best is available on our anniversary giveaway. Keep the phrasing and overall tone of your post light, happy, grateful, and conversational just like you were talking to a friend. Youre celebrating 25 years of relationships with customers, staff, community members, and the city itself. In the same way your business wouldnt have stood the test of time without building relationships with customers, so too is the relationship with your employees. We cherish the memories of every year that we have covered. Taking this time to reflect on your employees continuous efforts, their years of service, and how theyre making the mission and vision of your brand a reality doesnt just resonate with your workforce it has an immense impact on how your customers and future talented hires perceive you. Nuphoriq is a marketing company for caterers and event venues. #feelingthankful, Trusting each other. #togetherness. Let the future make our bonds stronger. #companyanniversary, The giveaway you wait so patiently for. Come to our outlets and take any 5 items of your choice free. And its on this first and most important step where even the best social media managers and content producers can feel a bit overwhelmed. On average, posts that contain between 80 to 120 words gain the most attention and engagement on most social media platforms, with Twitter and its 100-character sweet spot being the exception. Take San Diego-based GreatCall, for instance, a connected health company that recently celebrated its 10thanniversary. Youre not alone. Edelman, 2020, https://www.edelman.com/research/trust-barometer-special-report-in-brands-we-trust. Consider some kind of promotional offer for customers. Youre genuinely invested in your communities, youre a continually supportive force in the lives of your employees, and a longstanding partner to your customers. #celbratinganniversary, Thanks for loving us for so long. Design fun branded swag to send out to your employees. Share photos on LinkedIn to give potential recruits a glimpse into what working at your company looks like, and show customers that theyre supporting a company that cares about their employees. Its a celebration of the trust-based relationships youve built with customers, dedicated staff, and the communities you serve. Why? #companyanniversary, Our faith in each other is still growing. 1, 2019, pp. Whether it be a speech from the CEO, dinner, or party, use this as an opportunity to capture the company culture on social media. Offer a day off, early-close Fridays or another token of appreciate for your staffs continued hard work. Hashtags are a great way to bring your post directly to the digital communities and subcommunities your audience is in, as they help the platform better associate your anniversary post with those interested in similar content and associated industry events. How to Choose the Right Tone and Message for Anniversary Your Post, How to Construct the Body of your Anniversary Post, How to Increase the Reach of Your Anniversary Post. #companyanniversary, Our excellence is because you made it happen. Our twentieth anniversary with you. In our era of mistrust, wherein customers trust brands less and less each year, youll stand out as a beacon of how things should be done in business and why your anniversary isnt just a celebration of success for one company, but a celebration for an entire community, city, and industry. SAGE Publications, doi:10.1177/0022243719881113. Whether its an article, image, animated .gif, or video, its always worth the investment of time to curate or create imagery that compliments the message youre trying to get your audiences to absorb. Did an influencer help promote your brand in a cool way? #companyanniversary, Your trust means the most to us. Youre celebrating your staff and leadership that, through their investment and dedication to the business, have helped transform it into a purpose-driven organization that could stand the test of time. #companyanniversary, You are the center of attraction in our celebrations. Moreover, you show an appreciative reflection on the relationships youve built with them, and a humble thankfulness toward the communities that have supported your business and made it possible for you to achieve this milestone. #companyanniversary, Without a doubt, you are the most important part of our family. With your anniversary post now in a community dedicated to what youre talking about, so youll be hard-pressed to find a more interested group of people keen to comment on your post and ignite a conversation.
#celbratinganniversary, We cant thank you enough. Not sure what compliments your message? For example, PAN celebrated the one-year anniversary of the acquisition of Vantage PR with avideodetailing the past year and ablog post detailing lessons learned from the acquisition. #togetherness, Thanks for being with us all these years. #customerlove, 100+ Best Company Anniversary Instagram Captions to Make Your Own, 101+ Funny Anniversary Captions to Make Your Own. Please wait while we process your request.
#giveaway, Our association says so much. #milestone, We have learned so much from you all through this time. Interested in learning more? Use this company milestone as a chance to reflect on how the industry has evolved, what major events and advances have caused changes in the industry, and what the expert expects to see in the next one, five or 10 years. Not only does it let those people and groups know youre proud of your relationship, but it authentically shows prospective customers how genuinely you cherish the people and communities you do business with. Teams dont need to be in-person to celebrate together either almost all of these suggestions can be adapted to be virtual.
#buildingtrust, We are a company that loves your company. And while the best practices weve laid out can help you create a great post that drives engagement, its crucial to remember why all of this work and effort should be invested in the first place: Youre celebrating relationships. #togetherness, Everyone will get something at our giveaway.
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company anniversary social media post examples
company anniversary social media post examples
company anniversary social media post examples
