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And thats what weve done in the last two years for product development. I love it, too. If you have a big surge in traffic coming up, give yourself more space. Our repeat purchase rate was high. What are we going to do about our subscribers, our retailers? All of our retailers sold out. We ended up getting a deal with Mark Cuban and Barbara Corcoran.

We didnt hire an agency, which probably saved a lot of money. The item you've selected was not added to your cart. We design our site in-house. We'll keep our eyes out for you. In talking to our customers, I learned they loved our signature scents. curie deodorant I was a certified public accountant out of college, did that for two years, and hated it. How to use: Spray 1-2 pumps onto clean, dry underarms or your back, chest or legs. A lot of people felt like aluminum-free deodorant didnt work. We re-did our website. I dont think our customers think of us as solely a deodorant company anymore.

I prepared for Shark Tank like crazy.

They wanted our scents on their whole body. We started with one product, our aluminum-free stick deodorant. We do this with expert guides, articles, webinars, and podcasts. This is my first business. Hopefully that will continue as we evolve the business into a lifestyle brand focused on clean signature scents. We optimized for conversions and launched the new site five days before Shark Tank aired, which I dont recommend. Ive had Jaime Schmidt of Schmidts Naturals and Moiz Ali of Native Deodorant. deodorant The transcript is edited for clarity and length. Ive learned from googling and talking to other founders. deodorants Moret: Yes. Bandholz: How can people support you, reach out? But I had loyal customers who loved the brand. Moret: Yes and no. I talked to everyone I could find that had been on the show, such as you from your appearance in 2014. What it is: A deodorant spray with a clean, effective, aluminum-free formula and delicious scent. But I scaled up to six figures in revenue based on organic customer acquisition word of mouth, influencers, and press. We are an independent publishing company, unaffiliated with any e-commerce platform or provider. Our designer made some tweaks and aesthetic customizations. That generated 1,000 raving customers who were a launchpad for us. They want more. curie bod spray tea Bandholz: I love the Kaftan font on your new site. The last couple of years has been like a free MBA. Sarah Moret: I launched the company in late 2018. Take Sarah Moret, for example. She and I recently discussed her journey. Im an athlete, a marathoner. Moret: Our site is Curiebod.com. We didnt have any upsell capabilities, our home page wasnt shoppable, and there were too many clicks in the checkout. So were hustling to get back in stock to capture some of that demand from the show. If youre an Orange Neroli girl, you wanted Orange Neroli everywhere. It was a long process. It aired on March 11. Thats how I became interested in this space. We had double the sales volume in the six hours after the Shark Tank show than our entire first year. Bandholz: Selling out of product thats the problem to have. We have candles. curie deodorant View cart for details.

An accountant and athlete, she formulated an aluminum-free deodorant and then marketed it herself in a live demo, more or less. I would go on a 15-mile run and then, on Instagram, sniff my armpit.

Were positioning ourselves as a clean scent provider that makes personal care products and home fragrances. If youre a White Tea guy, you wanted to use it not just on your underarms. Download our Browser Extension and get three months of. burn Weve seen the response from our customers. We dont have the products to send them. I built the brand for a group of consumers that werent having their needs met. It took off from there. When you sell out, people congratulate you. Curie Clean Deodorant in White Tea Stick Retail More Natural 2oz, {"modules":["unloadOptimization","bandwidthDetection"],"unloadOptimization":{"browsers":{"Firefox":true,"Chrome":true}},"bandwidthDetection":{"url":"https://ir.ebaystatic.com/cr/v/c1/thirtysevens.jpg","maxViews":4,"imgSize":37,"expiry":300000,"timeout":250}}. We have a 5,000-person waitlist now for our deodorant. That was in late 2018. The audio of our entire conversation is embedded below. She told me, I would go on a 15-mile run and then, on Instagram, sniff my armpit. Its one thing to create a product that solves a problem for consumers, but its another to get them to buy it, especially when the seller has no marketing budget. I knew nothing about ecommerce. At that point, deodorant was becoming more and more competitive, as you mentioned. Moret: Yes, thats new. Id say, I still smell like White Tea, one of our scents.. Confluence Distribution, Inc. Our mission is to help online merchants improve their businesses. Subscribe to receive automatic email and app updates to be the first to know when this item becomes available in new stores, sizes or prices.

I bought tons of inventory. We are also on Instagram and TikTok. It was my first time being on national television. Allow to dry before dressing. I downloaded the theme one afternoon and started to build the site using it. Despite buying the extra inventory, we sold out of our products. It was a bootstrap side hustle for that first year. Were about to collaborate with a big scent diffuser company. I started to think about where I could take the business beyond deodorant to continue the growth and momentum. I started Curie as a personal need. Something went wrong. What it does: This full-body deodorant spray helps keep you dry, comfortable and smelling fresh.

Our old site was a basic Shopify theme that I created years ago. registered trademark of We launched our Full Body Deodorant Spray, our Whipped Body Wash, and a body oil. I was one of the only female investors in Los Angeles, so many clean beauty startups were pitching me in 2016, 2017. A 'Love for Making' Propels Schmidts Naturals to Worldwide Sales, Native Deodorant Founder on Scaling to $100 Million in 2 Years.

Ive always been passionate about brands and products.

Our motto is humans in motion. The Kaftan font has a lot of movement to it. Id say, I still smell like White Tea, one of our scents. Bandholz: Youre the third deodorant company on this podcast. I launched Curie with $12,000 of savings and zero marketing budget. Reapply throughout the days needed. Then I worked in venture capital for four years as an associate at an early-stage fund. We worried that it was too girly, however. Its a competitive market. I first applied to be on the show in 2020 and was finally accepted this year. Moret: For sure. So we started to think long-term about the business as kind of a Bath & Body Works for the next generation. I hired a chemist who helped formulate my version of that type of deodorant. deodorants So I made my own. I tried to convince them otherwise. Bandholz: You were on Shark Tank last month. burn curie cruelty paraben It goes on completely clear and is free of baking soda so it's safe for sensitive skin. 6 oz. I was able to get 80% done myself. Copyright 1995-2022 eBay Inc. All Rights Reserved.

I couldnt find an aluminum-free deodorant that worked. But it provided a good accounting and finance foundation, important for a founder. Practical Ecommerce is a Ultimately, we decided that our male customers wont be turned off by a font that looks girly. But as founder, Im like, Oh no, were sold out. curie cruelty paraben I was ubiquitous on email and social media in that first year. We went back and forth on it. The response has been unbelievable. We bought an Archetype theme called Streamline and then customized it. Seller assumes all responsibility for this listing. We started to dabble in the direct-to-consumer arena. - eBay Money Back Guarantee - opens in a new window or tab, - for PayPal Credit, opens in a new window or tab, Learn more about earning points with eBay Mastercard, - eBay Return policy - opens in a new tab or window, - eBay Money Back Guarantee - opens in a new tab or window. curie bod spray tea Theyre not just buying deodorant. Fast forward to 2022, and Morets deodorant business is now Curie, a thriving direct-to-consumer seller of personal care and lifestyle goods. Im on Twittera lot. Copyright 2005 - 2022.