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Of those marketers, 42% plan to increase their investment in 2022. Association with publishers that promote disinformation and racism can be detrimental to brand sentiment. Marketers need to support this drive through the team, marketplace, as well as in campaigns. For example,56% of marketers who work with email are focused on delivering mobile email experiences to subscribers. And theyre shifting their purchasing (and working) behavior to match. Although it's tempting to only look at just follower count when determining if an influencer is right for your brand, remember that true influence lives in engagement rates (clicks, subscribes, and purchases). And, while 9% of those respondents say that live video content drives the biggest ROI of all the social media content types they use, 96% of those investing in live audio content plan to spend the same amount or more on it throughout 2022. The biggest trends in localization for 2022 also center on people. Additionally, case study usage in content marketing is only growing: 37% of marketers we polled plan to use case studies in their marketing strategy for the first time in 2022. However, only 1% of marketers that leverage audio content say it yields ROI. As gender awareness continues to move out of the binary, companies have struggled to keep up, especially in international spaces. But, we're no longer one of the only blogs using a SIR anymore. Kelly Hendrickson, HubSpot's social media marketing manager, says, The combo of a running clock and a lively audience is a huge opportunity for brands to lean into quick, in-the-moment content that showcases the more light-hearted elements of their brand. Because of their size and perceived authenticity, these smaller accounts have built relationships with followers based on trust and expertise.

Your email address will not be published. Free and premium plans, Content management software. An ever-growing number are looking to align with companies that have a purpose-based mission and want to give back in a big way. Every business has its own sweet spot when it comes to the number of social media platforms they should use. Frost also encourages businesses to look for featured snippet opportunities, which are the information previews Google provides when users search for definitions or questions. This data from marketers isn't too shocking. Stay ahead of the curve with the most important marketing trends of 2022, according to experts and data from the HubSpot Blog's Marketing Strategy Survey. Although just 12% of marketers the HubSpot Blog surveyed are currently leveraging voice search tactics in their strategy, 34% of them say voice search is the most effective trend they used in 2021 and 41% plan to increase their investments in 2022. Although immersive experiences like these were fun, effective, and highly shareable on social media, they ran into barriers in 2020 and 2021 as businesses, public venues, and entire countries were forced to shut down public operations in the global pandemic. Should your presence be inspirational, beautiful, informative, playful, or trendy? Thats not interesting So, the race is on in 2021 for polish and production value graphics, directors, professional hosts, equipment, and no kitchen backdrops.". ABM will align more sales and marketing teams. ")},function(n){console.log(n),e("#nl2go_form").html("Unexpected error")})})})}(jQuery); Below you can find some essential information from the e-commerce country overview reports. Many marketers have already adapted to a cookie-light experience in response to GDPR. This report highlights all the keywords we would like to leverage and all the blog posts we'll need to create or update to rank for those keywords on Google. In fact, a whopping 80% of marketers plan to invest the same budget or more into virtual events in 2022. Deloitte Insights surveyed over 1,000 global executives, and 75% said they would invest more in hybrid ventures over the next year. Thats AR. Following the GDPR guidelines might seem like a burden, but being fined for non-compliance will feel much heavier; fines range from 10 million euros to 4% of a company's annual global revenue. In the summer of 2021,marketers were perplexed by Clubhouse -- an invitation-only audio chatroom app that quickly gained millions of users without publishing any visual content. Free and premium plans, Operations software. breakeven Going further, a majority of professors in Germany indicate that they want to maintain hybrid elements after the pandemic subsides, such as in-person and online learning. To the consumers who hate repeating themselves to multiple sales or service representatives (33%, to be exact), listen up chatbots are and will continue making your lives much easier. But, if you're feeling overwhelmed by the idea of keeping up with all these insights, don't worry. Moving into 2022, 23% of those who haven't leveraged it plan to for the first time in 2022. While optimizing images could involve compressing files to increase page speed and adding keyword optimized alt text to an image, video optimization strategies could involve embedding an video with a similar topic or keyword into a blog post. Almost every industry, except for the consumer industry, favors analytical skills over creative skills- something that would have been unheard of 10 years ago. However, when AI is embedded into critical parts of the customer experience with purpose and planning, it can create a more holistic solution. Its the lifeblood of all things marketing, sales, service, and more.

This offers a unique opportunity for companies to reach a targeted, highly engaged audience.

John Hazard, the founder and content strategist at digital marketing agency Lighthouse Creative Group, sees this as a place of opportunity to generate interest despite their typical formulaic production. Since the tools only detect 25%-30% of issues, the remaining 75% require manual checking by a person. Voice assistants typically pull responses directly from these boxes.

But, to succeed in the fast-paced marketing world -- and maintain a sense of relevance with your audience -- it's vital to stay ahead of them. And, although voice search might seem like an emerging technology, these increased investments were bound to happen.

The agency operates in 32 markets across the U.S., Europe, Asia-Pacific and the Middle East. "Our company, Jotform, has been ramping up our video efforts on YouTube. When you implement voice search tactics this way, you'll empower your users to get the answers they want and need. This is why social media marketing is a popular channel that's become a part of almost every businesss greater marketing strategy. Are there any platforms that won't benefit your overall marketing strategy right now? But theyll need to get creative to adapt their digital strategy for Google-dominant countries outside of the European Union. Why? In 2020 and 2021, brands approach to international marketing was largely governed by the rapid changes brought about by COVID (and its fallout). However, that isnt always easy. As the interest and need for SEO strategies grow, so do all search optimization opportunities. Brands should work with in-market experts who are members of those communities. In fact, 61% of high-growth companies have shifted to a first-party data strategy, while only 40% of negative-growth companies have done the same. By now, you've probably used one of the many virtual assistants out there, like Siri, Alexa, or Google's virtual assistant. In HubSpot's 2021 Not Another State of Marketing Report, video marketing was the most effective marketing format. Jump to this post's social media section to learn more about the latest trends. Supporting more responsibility within teams and more closely marrying creative with data scientists are just two of the more common responses. When you optimize for specific types of consumer behavior, you'll help your business become more discoverable online. And -- GDPR isn't the only entity enforcing privacy mandates in 2022.

Although nearly half of SEO marketers we surveyed use search insights reports, 55% said they were at least trying to optimize their content with search-driven keywords. Since word-of-mouth marketing is one of the most powerful marketing tactics, its wise to not only serve your customers but also equip them to become advocates for and promoters of your brand. MY COMPANY IS INVOLVED IN INVESTMENT, MARKET RESEARCH , TRACKING NEW INDUSTRY,TRENDS GLOBALLY FOR INDIA ,& SRILANKA. And, because producing a branded AR/VR experience is a high-budget bet that can also rely on audiences to have tools like AR/VR headsets or the latest smartphone technology to access the content -- fewer small brands have invested in digital experiential marketing. The flywheel, on the other hand, places the customer in the center. Bots are made possible by artificial intelligence which helps it understand complex requests, personalize responses, and improve interactions over time. Although audio platforms might not have great monetizing features or conversion paths, this data hints that they still provide the engagement and brand awareness companies need to see from them for a continued investment. Jill Coomber is Managing Director of our Integrated Marketing practice in Europe. Can't afford to hire a celebrity influencer with millions of followers?

Consumers care more about brand purpose than ever before. Ultimately, credible data can help marketers, bloggers, and content creators tell compelling and persuasive stories. Instead, they focus on telling powerful stories. In our survey, 64% of marketers who launch case studies found them effective and 15% said they brought the biggest ROI of the content formats they leveraged. Achieve harmony between human tasks and machine capabilities by integrating artificial intelligence (AI) into the customer experience! Think of tasks like learning, seeing, talking, socializing, reasoning, or problem-solving. Succinctness and clarity are key in content., However, Hendrickson adds, Ephemeral content versus permanent content is often dictated by the social platform, as well as by the audience's behavior on the platform.. Its building on these great data insights that will always win the hearts and minds that machines cannot. Throughout the last two years, the world's dealt with unprecedented change, and outbound marketing tactics have become even less effective in reaching prospects and leads. Some time ago I also wrote an article on that theme and found out so much new info about new marketing trends. It's no surprise that consumers are spending more and more time on mobile devices. If used correctly, they manage conversations at scale and aggregate data from multiple sources of data, from calendars to knowledge bases to blog posts and videos. Jon Dick, SVP of Marketing at HubSpot, says: Its on you to make things as easy as possible. Augmented reality is viewing the real world augmented with visual, haptic, olfactory or visual additions. For example, Instagram is a popular social media network that routinely partners with brands for native advertising. If so, have you figured out how exactly you plan to improve your SEO and organic presence?

More businesses will use SEO to concur search traffic. The e-commerce market is getting bigger and bigger. Mobile optimization will be even more important. Why the growing interest in this strategy? Screen fatigue is a big issue for brands. Global consumers simply wont put up with brands that refuse to include them. Theyre more likely to reach out to partner with brands they truly care about. When completed by computers, theyre considered AI.

Thats VR. The pop-up, which was based in NYC back in 2018, also included snack and drink lounges with M&M-themed cocktails which, I'm willing to bet, we're great opportunities for M&M to appear on different attendees' social pages. Allison+Partners is a global marketing and communications agency driven by a collaborative approach to innovation and creativity. By keeping the flywheel at the center of your marketing efforts, you'll delight and empower your customers. On top of being able to see experts in a more uncensored and authentic environment, live audio or video streams also often have interactive features, such as comments, engagements or hand-raise opportunities that allow audiences to interact directly with those hosting a stream. While ephemeral content -- which often stays published for 24-hours before disappearing (unless it's saved or archived) -- isn't going away any time soon, brands have seen that permanent social media content -- such as standard posts, videos, and live events that show up on a platform's feed and can be viewed again days later -- might be more effective within their marketing campaigns. This promoted content is produced by a publishing partner of Open Mic. When Spotify recommends a song, Facebook recognizes and tags a person, or you text a friend using Siri, youre tapping into AI.

Global Marketing Trends 2022 key insights about customer-centricity [Deloitte Report], Hot Consumer Trends 2030: all key takeaways, Taking Your e-Commerce Business International? So what does the year ahead offer to all of us? Whether youre shifting your marketing localization strategy to focus on, How to stand out in India's eCommerce landscape, How topic clusters can accelerate your international SEO, This site is protected by reCAPTCHA and the Google, alternate identifiers to track individuals as they browse across the web, perceive, understand, navigate, and interact with the internet, surpassing macro-influencers in brand adoption, Deliver exceptional in-market content, based on local market trends & interests, Invest in your international SEO strategy, Advertise where your audience goes for related content. We need to continue integrating channels, making campaigns more personal and upping innovation levels. Location tracking, device listening, and third-party cookie-based recommendations can create the unsettling impression that smart technology is inquisitive as well as intrusive. When polling consumer audiences recently, our research suggested that most consumers read blogs multiple times per week and have purchased something from a brand after reading the company's blog. Spanning travel, food, sports, and fashion verticals, the campaign enabled Coca-Cola to get in front of this harder-to-reach European market. Marketers are good at change. Why else do you think we surveyed hundreds of marketing professionals to create this content? hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'd976e6fb-0071-4c77-9973-772d11ef72d3', {"useNewLoader":"true","region":"na1"}); Originally published Nov 16, 2021 7:00:00 AM, updated July 01 2022, more than half of annual online website traffic. How can this be humanly possible? Carnyx Group Ltd 2022 | The Drum is a Registered Trademark and property of Carnyx Group Limited. Meanwhile, throughout the year, a number of big brands -- like HubSpot -- expanded their podcast content and networks to meet even more listeners. In SEO, keeping your content up to date and full of rich, engaging content will outweigh older work that is lacking in keyword relevancy with old statistics and links. Blogging has been a commonly used marketing strategy since brands started building their own websites. To address this, inclusivity marketing is on the rise.

Here are a few ways we see companies embracing AI today: Did you know that more than half of consumers expect a response within 10 minutes to any marketing, sales, or customer service inquiry? See pricing, Marketing automation software. Internationalization and a global-first mentality needs to be incorporated into every level of the company, from marketing to product to customer support.

Our survey results show that 44% of global marketers plan to increase their investment in permanent social media content, while 8% say it generates the most ROI compared to other marketing strategies they leverage. This makes them incredibly engaging to web visitors and social media audiences alike. In a time of digital transformation, embracing inbound marketing is an incredibly smart move. 2022 1q cy Inbound marketing can be a valuable asset to create brand awareness and build trust digitally through refocusing strategy to drive customers to seek out your content. For example, Rosie, who's known as The Londoner, is a popular travel and lifestyle influencer with over 330k loyal followers who interact and engage with her posts. The top priority of every brand is to help customers make purchase decisions by meeting their needs. This will lead to customers who can market for you they can promote and advocate for your business via their networks both online and in-person. If you don't have a huge content team, a large amount of extra time, or an SEO expert to create a large-scale search insights report, don't worry. Utilizing AI has enabled brands to deliver more creative and personalized marketing materials and assist in predicting customer behavior. Unlike traditional advertising, which is designed to interrupt and stand out, native advertising is designed to blend in and promote your brand to a new audience who might otherwise never learn about you. The below image of a post on profile shows that with almost 36,000 likes, Rosie is garnering almost 11% engagement. As we enter year three of living with COVID, the brands that will be most successful are those that display digital empathy and put people (and brand purpose) first. In the past, video creation and marketing strategies were limited due to costly resources and production. And 23% of these high-growth organizations have established ways to measure diversity in their hiring, while only 15% of negative growth organizations have done so. Free and premium plans, Customer service software. Additionally,11% say it's the top ROI-generating trend they've tested. In todays world, consumers expect more tailored and personalized services and, at the same time, they are more concerned about how their data is captured and used. We have over 16,000 subscribers and have seen a huge increase in site traffic and signups from investing in video on this platform," Tank explains. All rights reserved. They already have an audience that is engaged, interested in their content, and influenced by the information they provide. Of the marketers who use native ads, more than 36% say it's effective, while nearly 5% say it's their top ROI-generating tactic. But most are just PowerPoint presentations or an executive talking with their kitchen in the background. Experiential marketing campaigns enable audiences to step into an immersive experience that is often in a physical place or via an AR/VR platform. And, this year, in our own survey, that hasn't changed at all. Our survey found that 59% of survey participants use video in their content marketing strategy, while 76% of marketers that leverage video call it their most effective content format. And, this strategy isn't too expensive or time-consuming. While inbound marketing has been around for years, 27% of marketers say they will leverage it for the first time in 2022. while 11% of marketers say it will be their biggest investment in the next year. Don't believe us?

Today, the flywheel and a subsequent focus on service have replaced the one-way direction of the funnel and lives at the center of many inbound marketing strategies. This is likely why platforms like TikTok, Reels, and -- in previous years -- Snapchat have gained quick growth and marketing interest. That's okay. Now, brands are investing in SEO experts who can help them with everything from search insights reports, to multimedia optimization. Our audiences have switched on to this and are now demanding we move purpose from front to center: to integrate and embed our purpose across all that we think, say and do.

However, a mix of ephemeral and permanent content can often be the best of both worlds as it gives brands the urgency and engagement of temporary content and the steady engagement, longer-term brand awareness, and discoverability of social media content that doesn't disappear. Some languages (like Turkish) already have gender-neutral pronouns. Coca-Cola recently partnered with hand-picked micro-influencers in Belgium to highlight how seamlessly their products fit into their lives. Having a purpose drive operations and business has gone from an aspiration to a strategic priority. Whether a software company, bank, government agency, or lemonade stand, every business operates using data. Specific brand goals, high-quality service, trust, seller credibility, personalization, data acquisition, marketing strategies all these factors affect whether your existing customers stay with you or move to the competition. See the report from Deloitte Insights for more data. It can also involve choosing and optimizing the right videos or images for a page to help it rank in Google images or search engine video carousels. You should already know, and have a plan to fix it, Dick concludes. GDPR is an effort by the EU to give greater control to consumers over their data. Marketing can follow through on increasingly diverse consumer expectations in three ways: through diversity, equality and inclusion. Thats why the General Data Protection Regulation (GDPR) was enacted. Are there any platforms you can easily repurpose engaging content between?

In 2022, we expect to see more hybrid marketing strategies that still allow audiences to embrace virtual events and conferences, as well as physical opportunities. building on these great data insights that will always win the hearts and minds. This can then tricker your Google ranking to go up. If you're focused on the bottom line and generating solid ROI, ephemeral might not be the best strategy to lean into. Not only that, but taking existing content and repurposing it for a new podcast, webinar, or blog post can be an efficient way to keep it relevant in search engines. gminsights Read world-renowned marketing content to help grow your audience, Read best practices and examples of how to sell smarter, Read expert tips on how to build a customer-first organization, Read tips and tutorials on how to build better websites, Get the latest business and tech news in five minutes or less, Learn everything you need to know about HubSpot and our products, Stay on top of the latest marketing trends and tips, Join us as we brainstorm new business ideas based on current market trends, A daily dose of irreverent and informative takes on business & tech news, Turn marketing strategies into step-by-step processes designed for success, Explore what it takes to be a creative business owner or side-hustler, Listen to the world's most downloaded B2B sales podcast, Explore strategies that drive revenue, customer engagement, and retention, Free ebooks, tools, and templates to help you grow, Learn the latest business trends from leading experts with HubSpot Academy, All of HubSpot's marketing, sales CRM, customer service, CMS, and operations software on one platform. And, as long as youre keeping a thumb on the pulse of marketing trends and always remain open to change your business won't fall behind. As a result, high-growth brands are more frequently establishing key performance metrics for diversity, equity and inclusion objectives than their lower-growth competitors. Our customers and employees expect bigger answers and we need to lead. As Google algorithms have evolved, SEO has become about much more than churning out basic posts that answer simple search queries. According to our research, 38% of marketers plan to leverage infographics for the first time in 2022, while 45% of marketers are already using them. market automotive lighting atm ultrasound hvac device 2022 prebiotics dvr bioceramics usd industry analysis report asia million pacific america research In 2021, 35% of marketers were leveraging AR or VR in their strategies. Still, 80% plan to invest the same amount or more budget into audio content and podcasts in 2022. If content remains king, then video has a starring part. This indicates that high-growth organizations are more likely to recognize the pressing need to keep ahead of the rapidly changing environment. You should give it to them. Now, as audio content becomes much more common in the online world, marketers might be wondering if this format could benefit their brand. atlanta And, as millennials and Gen Z audiences continue to grow buying power, mobile-optimized digital experiences will be even more vital to consider as a business owner who markets to these fast-paced, highly connected generations. For example, theres been a significant rise in virtual events due to COVID-19 forcing marketers to get creative to catch the attention of customers. Ultimately, sites with robust blogs have more search potential and can implement SEO strategies much easier than sites that don't. By taking advantage of the Instagram Story or Shop features, brands are able to share posts that look similar to the average users followers posting style, while subtly advertising a product.

33% of high-growth organizations have established key performance metrics for diversity in talent retention, compared with only 17% of negative-growth organizations.