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If your competitors arent doing this, then this will help you get ahead and sell more. Of course, it takes a lot of planning to orchestrate a shot like the above, so another idea is to create a scene yourself using props. With the above considerations in mind, create a shot list. Once she posts that new photo, she can usually sell the item right away. tips selling prints Sometimes, they dont even have a background in a creative industry and its unlikely they will have camera equipment beyond their smartphones. It sells adventure, relaxation, and sunshine. If youre selling products that are small or wont stand up, use your props to support the product. I am convinced that a good image can be a make or break situation for an online vendor. Developing a consistent shot list for every product builds trust: shoppers know they can count on you to communicate vital information in each photo set. More than 100 million consumers are already shopping with AR, according to Snapchat, which reports 94% higher conversion rates from AR-driven shopping experiences. I know its our tendency to attempt to grab the buyers attention by utelizing our creativity to create a catchy image. . This includes finding the right camera, a tripod, and some artificial lighting if you want to be really professional. In the world of ecommerce, product photography is one of the only ways that you can visually grab the attention of your potential customers. You need to portray these "wants" in your product photos. If you don't have a reflector or white card handy, you can improvise with aluminum foil or sheets of printer paper. Wix Point of Sale The same applies regardless of what you are selling. Wait until daytime, turn out any lights in the room, and pull a table up close to a window or doorway. The image below is a good example: The towel is still the focus of the shot, but because we can see someone using it, we can imagine ourselves in this situation. Discover how to start an online store that captures your brand in the best light. You need to take time to take better photos if you want to sell for more money.. In this article, well cover essential tips for taking the best product photos. advertising bob photographer ve commercial sell things greenberg taken fragrance bottle And one of the common culprits of slow load times are large file sizes. There are many ways product photos can communicate your brands identity. What makes your piece special? . A post shared by Sara | Charlotte, NC (@sara.chen.design). You can use your background to help you sell your product. Another great option to create soft lighting: buy or create your own reflector. But when shopping online, people cant do that. Using props is another way to help your customers imagine the different ways that your product(s) will be of use to them. As opposed to focusing on product details, these images let customers imagine themselves enjoying the product. Dont rely on your customers to simply imagine what your product looks like in a different colour show them! If it's a piece of furniture, incorporate it into a beautifully decorated room. When it comes to photographing your products, getting just the right angle may have huge implications on how the item will be perceived by the shopper. You can also connect with Natalie via Twitter or on Facebook. Once you have your images, you can now safely upload them to your online store.

For example, place a pair of earrings on a jewelry hook, or place a box behind books to keep them standing up. It goes without saying that you want to pick a background that enhancesand doesnt detract fromthe product itself. Chen uses white walls as her backdrop, but in the last year, she has spruced it up by adding board and batten wood paneling to her staging wall. Use free tools like TinyJPG, which aims to reduce your file size without sacrificing quality. Discover other eCommerce tech trends that are reshaping the industry. This method will shine light on all the details of the product and eliminate any harsh shadows that can obscur details and edges of the product. With Arqspin, you get a turntable and access to cloud-based editing account so that you can make all of your product photos 360 degrees. The walls of a light tent are usually made of translucent fabric and include an opening for you to poke your lens through. Chen echoes the same premise for furniture. If you don't have access to natural light, you can always mimic window light by using a single, diffused light source. You see people use printed backgrounds or landscapes, but I think, no matter what you decide to use, it shouldnt be distracting, because you want the attention to be on the clothing, Han said. In editing, Chen can adjust the lighting and the effects to make it look just as it does in real life, rather than to make it look better or more beautiful. Photograph your product there in the soft difused light. Take advantages of other optionssuch as Wixs built-in photo editor, available to all Wix merchantsbefore splurging. Although Chen usually sands, paints and refurbishes the furniture she sells, this piece was in such good shape that she did nothing to it. Adding an interesting product description is just as important as the image itself. COTA Skin uses an attractive group shot to generate interest in its skincare bundle. This can either be a room that has lots of windows, or one spot of your workspace where you can control the lighting easily. Once you have your camera set up on a tripod, you can use a countdown timer or a remote (if you have one) to snap pictures without accidentally jostling anything. Photos make such a big difference, Chen said. Still photos have their advantages: theyre easy for shoppers to use and dont need a lot of internet bandwidth. conserve Capture both video and photos during catalog shoots, and grab visuals that can be repurposed for multiple channels. In the example below, TripleRComposites draws attention to a customers Instagram handle, rewarding the customer with free promotion while showing their automotive styling parts in action. Remove anything from the photograph that doesnt add directly to the feel/concept of the image as a whole. The soft, natural light will minimize harsh shadows and give whatever object you're photographing a fresh, airy quality (as long as the sun isn't shining directly in). The environment of your product photo can really help customers to imagine themselves using it, which is also going to help you sell more! Some tents also come with built-in lights (opens in new tab). Discover other. This method is great for adding drama to your photograph and in certain instances can be useful for taking active product photos. You dont necessarily need to whip out a pricey DSLR camera to get started. She always likes to have vases on hand to hold flowers cut from her garden. | Cookies Settings, Christine Soojung Han ofVintage Sooj uses color paper backdrops when photographing her vintage clothes. Sheesh people. Photo manipulation is the first technique on our list so far that you will need more than just a camera to pull off. For many, the internet has been their teacher. You may have heard the saying: Dont sell the mattress, sell a good nights sleep.. Some smartphones and point-and-shoot cameras also have built-in macro settings (and there are some great macro lenses for the iPhone) that allow you to focus at close range. Taking photos of your products is not only an opportunity to showcase them, its also a chance to get your personality across. The axiom photo, photo, photo may be to online selling what location, location, location is to real estate. Try reducing your image to fit the width of your screen (or in developer speak, your image container size). Shooting with a single, diffused light source creates a soft shadow to one side of your subject. Part of that is in the editing. Enjoy more of her photography and writing at www.natalienortonblog.com. For example, dont sell the beer, sell a good time: This photo is also great because it shows the product in the environment that it is intended to be used in. A Guide to How to Dress for Work, What Is Business Professional Attire? Most people, when they take a photograph, will instinctively shoot from eye level, like this: This works just fine. is a writer and a lifestyle wedding and portrait photographer who shoots across the globe. eCommerce Templates These days, even smartphone cameras can take amazing photos, so to really stand out and sell more, you need to think outside of the box. Close-up shot - Macro photography is a technique that captures beautifully detailed close-ups of your product by allowing your lens to focus on objects that are very close to the lens. How to Straighten a Crooked Image in Photoshop (Step By Step), 5 Lightroom Tips and Tricks (to Revolutionize Your Editing), How to Convert to Black and White in Lightroom (Quick Guide), Just-Released Lightroom Updates: Video Editing, Adaptive Presets, and More, The Most Popular Digital Cameras (in 2022). Just be sure that any DIY light diffusers are fire-safe. This is especially important when photographing three dimensional objects. There's nothing worse than selling an item and then having to issue a refund because a buyer is unhappy. But there is a lot of work involved.

For this reason, youll want to resize your images prior to uploading them on your site. Simply placing your product on a piece of glare free fabric (or paper) can be sufficient. Take a photo of that. In this article, were going to give you 15 great product photography ideas to inspire you to take amazing photos of your products that will engage your customers and help you sell more. A light box (optional) - Depending on the size of your products, you may want to place them in a light box (aka a light tent, macro photo studio, or light cube) to ensure theyre positioned optimally between light sources. There was a problem. Use a low aperture to create a shallow depth of field to highlight the elements that make your product special. Better yet, you could hire a designer to help you. For example, if youre photographing handmade pottery, indicate that certain shots are meant to showcase the craftsmanship in the handle of your clay teapot. When you feature people in your product photos, it speaks to your ideal customers.

More photos offer more details and more chances for someone to fall in love with your item. sell clothes take class Afterwards you (or your graphic design friends) can edit out the line in Photoshop. By placing the product in the background of the shot, rather than as the main focus, you can show it in its intended environment and spark the imagination of your prospective customers, like the prints in this image: Freeze frame photographs are downright cool. In fact, this is a great photo that covers many points weve discussed so far: showing a person, a product in use, and a bokeh background! This is a big area to cover, so lets start here first! Follow our 12 simple tips to transform your advertising images from amateur to amazing. You see people use printed backgrounds or landscapes, but I think, no matter what you decide to use, it shouldnt be distracting, because you want the attention to be on the clothing, she said. Ecommerce product photos have a significant impact on consumers purchase decisions, but they dont need to put a significant dent in your budget. Another popular technique is using a Bokeh background to make the product the main focus of the shot. These are very evocative photographs that are supposed to awake our senses and encourage us to buy. Reserved / Disclaimer, Your email is safe with us. Be sure to add them in the comment section below! You can find what that width is by right clicking on any product image of your site, clicking Inspect, and viewing dimensions in the Styles panel. For example, if you sell athletic shoes to dedicated runners, then youll likely want to take closeups of the soles and any removable orthotic insoles (as examples) that runners care about. Group photos can be used to show different size options for a single item, or the full assortment of items included in a product kit or collection. Elizabeth Djinis is a contributor to The Penny Hoarder. To brighten up the dark areas, place a reflector (opens in new tab) or white card on the shaded side of your image. Build your eCommerce business and sell on multiple sales channels, including web and mobile storefronts, social media channels, online marketplaces and physical retail locations. Lighting was the first piece of advice that Chen offered. Alternatively, some photos will shine against a background thats more dynamic. She might try different lighting or a different background to highlight the piece. With a careful strategy and a few key equipment purchases, you can build a library of effective photos that convey key product information, build brand identity, and earn sales. Try shooting with a variety of f-stops to see how it affects the depth of field in your photo. Allison is the editor for the Wix eCommerce blog, with several years of experience reporting on eCommerce news, strategies, and founder stories. Its a good idea to use optimized SEO-focused keywords when writing your alt text so that your site will show up on search engines. Just aim powerful lights at the tent or take it outside on a bright day to ensure that your item is sufficiently lit from all sides. Nothing shows off a beautiful product like a clean, uncluttered composition. Often, entrepreneurs who start an online business arent photographers. Your product should be the focus of the image. You will receive a verification email shortly. Is this a stylized portrait or is this simply about the clothes? From Etsy to eBay, there are more places to sell stuff online than ever before, but few people know how to create professional-looking marketing photos. A video gives people the sense of the full scope of an item and what it looks like in natural daylight. We consulted with the pros so you dont have to do all of that legwork. fine The best tech tutorials and in-depth reviews, Try a single issue or save on a subscription, Issues delivered straight to your door or device.

The color of your background can evoke various emotions so try to think about your target audience too. You probably see these a lot in restaurants: a blob of butter slowly melting atop a cob of corn.

Chens adage is: take as many photos as possible. I can say emphatically and with absolute conviction that I would be more likely to purchase a poorly crafted product that had been well photographed than I would a wonderfully made product that had been photographed poorly. According to research by Toluna, more than half of people connect more with media that features real people. We recommend a $106 (opens in new tab) Lowel Ego tabletop light or an off-camera flash attached to a soft box. Sell CBD on Wix She made almost $550 off of the dresser with little additional work. This will bounce the light back into the shadows and give your lighting a more even appearance. New York, To produce quality images, you need to have the right equipment on hand. Ive recently spent a lot of time perusing sites like Etsy and other small market online vendors.

Customers want to see themselves represented by the brands they buy, and increasingly, that means selecting models that reflect diverse audiences. Instead, let two eCommerce gurus guide you through the art of putting your best foot forward photographically speaking, that is. Photo manipulation is very useful if you want to get across your products core offering in a clever and memorable way. When buying online, customers want to look at as many photos as they can so that they know theyre going to be happy with their purchase. Thats not a lot of time to grab the attention of your potential customers, so you have to make every second countor every millisecond. Avoid a crazy wallpaper wall, she said. A light source - Lighting is another key element for successful product photos. A Guide to How to Dress for Work, Writing a Two-Week Notice Letter: Template, Tips, Examples and Considerations, Online Jobs; No Experience: 9 Remote Jobs That Require Little or No Experience, August Class Action Settlements Involve Capital One, Chicken of the Sea and Morgan Stanley, Rent Your Swimming Pool and More Ways to Make Summer Money. You want to be able to look at your furniture and not your wallpaper.. Bokeh is a blur effect and most people use it to create a background like the one seen here: To find out how to do this, read How to Achieve Nice Bokeh. Macro shots are super close-ups. Having a model wear the product (if applicable) rather than just photographing it lying lifeless on a table can add dynamic. Composition is the placement or arrangement of visual elements in such a way that they complement each other.

A low f-stop will help blur the background and make your subject pop, but it's also important to keep key elements in focus. Here are some tips anyone with ANY camera can begin using today to improve the quality of their shots for online sales. light box take sell tracing boxes remove edit link OnePlus 10T design and colors just revealed days before launch, TBS cancels yet another show Full Frontal With Samantha Bee axed, OnePlus 10T all the rumors and leaks so far. If youre using natural lighting, place your product close to the window for softer lighting. Whatever item you place inside will be evenly lit and look like it's in a tiny studio. As such, it helps to show all product variations in your product photos. Get instant access to breaking news, the hottest reviews, great deals and helpful tips. While you can invest in professional-grade lighting and flashes, to get started, regular lamps can work. Weve talked a lot about what you should place around your products. If your brand is playful, you may opt to use plenty of bright colors. The Wix eCommerce platform provides businesses with all the professional tools and services they need to sell online and in-store. They can also help customers gauge the size, fit, and use of the product. Its great for highlighting intricate products. The more thoroughly you photograph an item, the more confidence a buyer will have about what they're getting. Before Christine Soojung Han of Vintage Sooj even shoots a photograph, she asks herself some philosophical questions. theworkathomewife If you don't have a camera that lets you control your settings, you can achieve a similar effect using Portrait mode on the iPhone 7 Plus, iPhone 8 Plus and iPhone X, which use two lenses to create a blurred-background effect. Shooting from above is a popular choice because it eliminates any prominent perspective and instead requires the viewer to give their complete attention to the subject of the photo: Using a reflected surface adds a little extra something to an otherwise straightforward product photo. If the photo was just of the watch alone, then we would know what the watch looks likebut thats about all. The important thing with staging is to strike a balance between domestic beauty and distraction. 15 great product photography ideas to help you sell more. Be sure to zoom in and show the fine details of the item you're selling. Make sure to shoot the top, bottom, inside (if it opens) and all sides of the object you're selling.

When photographing your product, its important to not only think about how your product looks, but also the entire area around it. As I was sifting through the gazillions of similar products-alas, none of which ended up being exactly what I was looking for- I noticed a trend: If a product had a bad photograph, were talking the little thumbnail preview image here, I would not even click through to see the product details. Consider the feeling you want to evoke with each photo, and which color schemes, backgrounds, or props can help you get there. 9 times out of 10 glare (caused by the flash) on your product is going to make the image look amateur and as a result lower the buyers confidence in the quality of the product as a whole. She found the props to be distracting, so now she models the clothes in most of her photos and adds accessories to the outfits. This photo here gives us a great sense of adventure. I think online shoppers, admittedly on a subconscious level, are making similar judgments, though perhaps not as extremely, of our online products every day. How the light comes through your window will change by season and time of day. When you purchase through links on our site, we may earn an affiliate commission. However, with a feature like Arqspin, you can give your customers an immersive experience by allowing them to see your products from every angle. She took some well-lit and aesthetically appealing photos and sold it for $595. But dont worry, were about to let you in on some tips to make bank on. Since people cant physically handle your product, youve got to make sure you show them everything there is to show.

Join over 700,000 stores worldwiderun and scale your eCommerce business on Wix. Hard lighting - Hard lighting adds more contrast between the light and the shadows.

Both Han and Sara Chen of the upcycled furniture company Sara Chen Design suggest keeping the background clean and neutral. Not to say that theres no good in staging. Chen takes photos to show how deep a dresser drawer is or what the top surface looks like. Manage and track everything with an advanced, integrated dashboard: from inventory, orders and fulfillment to payment and brand marketing. She uses her broad experience in journalism, publishing, public relations and marketing to create compelling content and loves hearing user success stories. You can create a reflected surface effect by using a photo manipulation tool, or you could try your hand at making your own reflected surface with a mirror. Consider also emerging tech like augmented reality. Dont forget to add alt text to all your images. It can be a tricky art to master, and you may find yourself with reams of blurry practice shots before you find the perfect one. Future US, Inc. Full 7th Floor, 130 West 42nd Street, Think through how your photos will work on mobile, third-party marketplaces (which each have their own image requirements), and various mediums (e.g., print versus digital). Be sure to get an outsiders opinion. The answer is probably not. Or, if you sell sustainably-made soaps, displaying your products with plants in the background on a wood soap dish can show how your brand is aligned with the natural world. Use free tools like, Videos, for one, allow you to incorporate sound and motion into the online shopping experience. It's better to mention flaws outright and make sure they're visible in your photographs. A ruler is an obvious choice, but you can get more creative by inserting items that add to your composition. In hard light, shadows have harder edges and greater definition. Dropshipping, Product Subscriptions Mannequins, stands, or racks (optional) - Each of these serve as still, standard props for helping you display items clearly. Chens photos might sound perfect from the first take. She doesnt want to take attention away from the product itself. A a simple complimentary pattern may add a little punch without feeling too busy. These are almost like the opposite of macro shots. Scroll through the pages to see where she used bedsheets. I have to start by informing you that ultimately Im a huge fan of brick and mortar. Logo Maker, Wix Payments Setup If you're photographing an imperfect product, resist the urge to hide things like scratches, dents, and general wear and tear. Since Google cant actually see what your image is all about, you need to explain what the image is by adding alt text. What is a latex mattress and how long do they last? Sometimes it can be just as effective to have all of the focus on your product. published 24 September 17. Before you take your product photos, brainstorm with your team about exactly what your ideal customers want from your product. An even higher percentage, 62.3%, agreed that a brand featuring ordinary, real people were more likely to understand their customers. To make this look more professional, adjust the lighting in the room (or again, use some photo editing software to do this). You can also grab attention by showing your products being used in unusual situations, like this: Ecommerce is a competitive game, so if you see an opportunity to stand out from the crowd, take it. Visit our corporate site (opens in new tab). Examples of Chens clean photo styling can be studied on Instagram. Tom's Guide is part of Future US Inc, an international media group and leading digital publisher. If you're photographing multiple items and want to keep things simple, consider buying a light tent (opens in new tab). Han found natural light to be too fickle. For more information on this, take a look at our article: Building a Product Photography Set-Up. The load speed of your product pages is crucial for both the user experience and eCommerce SEO.

This way, the brand begins to sell more than just a towel. Lacey Johnson Sometimes within this process, you might realize that it would be better to photograph your items separately, or vice versa. Especially if you hire models or photo production help, an efficiently-mapped schedule for a shoot based on strategic needs is essential to keep costs in control. If you have a DSLR, consider using a macro lens to take your product photography to the next level. This photo tells an interesting story, and in doing so, tells us more about the product and the brand selling it.

Geraldine is a marketing writer for Wix eCommerce. Light boxes have built-in screens to diffuse light and reduce shadows. What is she trying to achieve with this photograph? If youre going for retro glamor, you may choose black and white or sepia tones instead. . Now, she uses color paper backdrops that she bought cheaply from a photographer who was looking to downsize equipment.

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