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A cross-sectional analysis of reported corporate environmental sustainability practices. In fact, the company prefers to keep its organization structure a secret from its competitors. Therefore, understanding a companys business strategy is like knowing the terrain of the battlefield and predicting (or knowing the actions) of the enemies. The company believes the Apple television is going to be a big project for the company because of several reasons. The companys success and main business competence has been its success in the ipod, iphone and ipad markets. Both companies therefore strive to make innovative products the key driver to their production strategies. To be precise, Apple is credited for revolutionizing technology through its fancy, but expensive gadgets. For instance, a companys business strategy is the best indicator for determining a companys financial health. Deloittes corporate Apple was founded in 1976 by Steve Jobs and his friend Zwynak. Samsung uses differentiation versus a cost leadership business-level strategy (Hills & Jones, 2008). Apple is known for innovation and dont have to prove this by using by social media platforms. Based on the contents of the discussion section of this report, it is important to point out that Samsung should direct more company resources to develop new and innovative products as opposed to playing second fiddle to its competitors. A recent observation on one of Samsungs advertisements shows that the South Korean company used the same advertising gimmick to market the Samsung galaxy tablet (Jason, 2011, p. 1). The introduction of Samsung tablets and smartphones rivals Apples products in all manners. For instance, Samsungs galaxy tablet has been compared with Apples ipad, and Samsungs Galaxy S mobile phone has been compared with Apples iphone (Mallin, 2011). Apple has a strange strategy when it comes to brand promotion. . However, the biggest challenge to adopting this strategy is seen from the fact that the high-end market is not expanding as fast as other market segments do. Apples plan to increase its production capacity to suit the growing global demand for its products highlights the existing production capacities in China. The scope of this study includes the business strategies adopted by Samsung and Apple since their inception. It is still not clear where Cooks strategy will land the company but there is no doubt that Apples labs are quickly playing by Cooks strategies. Its consistent focus on the hardware market may prove to be disastrous in the long-term because it is a very risky gamble. The level of brand awareness realized from becoming one of the leading sponsors in the Olympic Games (alone) tripled after the games. Apple has launched online advertisement campaigns to reach the users. Such applications touch on different human interests such as sports, business, entertainment and the likes. On the other hand, device solutions division is in charge of memory and device applications development. The online marketing strategy has therefore been perceived to be very efficient and Samsung has adopted this strategy as part of its core marketing strategies. The growth pattern of Samsung electronics: A strategy perspective. In addition, their marketing strategies by sponsoring different events gave them a good image around the world. Personally, I like apple products because they are easier to use and are less Executive Summary Apple is an American global innovation organization, headquartered in Cupertino, California, which designs, builds and markets mobile phones, hardware, computer programming, and online administration. You can order a unique, plagiarism-free paper written by a professional writer. The generalizability of the research information may also be limited to a specific component of the businesses in study. Only companies such as Coca Cola, IBM, and Visa have achieved this sort of brand recognition at a global level. 3 0 obj Now days in the modern world the market have changes. Therefore, Samsung strives to provide all its employees with the right opportunities and resources to achieve their full potential. However, with increased business opportunities comes more competition. This strategy is further complimented by the focus on work experience as an important ingredient to Samsungs working plan. By extension, a companys business strategy defines the best approach a companys management can take in securing the future of a business. New employees are recruited and given the adequate resources to undertake their activities (according to the companys philosophy). This move was unpopular among most company representatives but Samsungs management stuck to it. The caliber of celebrities that fans could interact with included musicians, sportsmen, and sportswomen. The brand partnered with famous music icon JayZ for his Magna Carta Holy Grail album, and teamed up with Usher for product placements in his Looking for Myself music video. Apple was located in Cupertino, California. Samsungs management also believes that it holds most of the patents covering wireless communication and Apple should respect these patents. Then began a real patent war in which Apple has long been successful. As you can. Wireless Week, 8(40), 1-8. More so, this situation is often experienced when businesses are performing poorly and they have to revamp their operations to project a positive performance outlook. The strategy that the three employed is consistent creative design and concept. It is also during this period that Apple introduced the itunes platform, which allowed consumers to purchase music and play them on other music players. More so, it is interesting to evaluate the business strategy of different companies engaged in the same type of business. It is therefore no surprise that Apple is making a lot of money (more than it can spend) while Samsungs defiance to venture into the software market only stands to limit its revenue stream (because it seems to mainly rely on its competence on the hardware market). The distribution network for Samsung is the most interesting because in several cities in the world Samsung has a single distributor through whom they distribute throughout a territory. You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. Strategy The direction taken by a business. For instance, the companys move to use the same girl in an advertising campaign intended to hit out at its closest rival in the tablet market Apple has been highlighted in earlier sections of this paper as an aggressive strategy adopted by the Korean company on its competitors. This money has been termed as more than what the company needs to use for an unforeseen eventuality and some observers note that it is increasingly difficult to ignore the potential that this money has for Apple. Conclusion Both strategies are effective in their own right. In this regard, product models are viewed as efficient, exclusive and expensive. Presently, Apple and Samsung are seen as the largest manufactures of Smartphones across the world. This is one strategy that Samsung ought to learn from Apple because it has been left to pick up the pieces behind Apples success (at least in the tablet market). The decision to sponsor the Olympic Games was also part of Samsungs acknowledgement that sports play a vital role in the betterment of the society. This paper was written and submitted to our database by a student to assist your with your own studies. In this spot promoting the Galaxy S5, Samsung dwells on the lack of autonomy of iPhone 5S and openly disparages Apple users. % In this event, the company launched a series of futuristic products such as mobile phone watches, the PDA-phone, the digital camera cum mobile phone, the MP3 mobile phone and the its latest model of 3G mobile phone (Henny, 2003, p. 6). This work intends to understand how the communication strategies of Apple and Samsung affect the decisions of consumers in Portugal to buy electronic devices. The first strategy adopted by the company was using available resources in brand building. Few experts would recommend obsessing over small aspects of management and similarly, few employees would want to work with a manger who looks at every little detail of production. This downward push has been precipitated by lower wages and cheaper engineering technology from the Chinese market. You are free to use it to write your own assignment, however you must reference it properly. Publicity is considered an effective way of marketing because it is known to be highly effective. This legal fight is not inclined to close quickly. Steve Jobs has seen Apple transcend to a very profitable company. This help us the know more about the customer awareness about the product and how to increase customer loyalty to the company so as to gain more competitive advantage. Samsung does not have a high secrecy regarding its production strategies. The Sting of Apples Strategy. Here, he said that. This strategy improved the companys competitive position with other competitors (Sony being the main competitor). Because Samsung is a branded product, the retailers are bound to keep Samsung as an alternative or primary product for their customers. Apple Inc.'s organizational structure supports this growth strategy. Samsungs strength in the same market has also seen other companies lose a lot of money as Samsungs stamps its authority in this market. However, such a move is not considered a strategic action for the company because it does not add to its revenue growth. Papers provided by EduBirdie writers usually outdo students' samples. Some companies are also required to improve their overall business operations by coming up with a good plan of action as a requirement for business financing. This shift was also informed by the fact that Samsungs products were increasingly being perceived as a as cheap brands. For instance, some price strategies used by Samsung are Skimming price and Competitive price (Marketing91, 2019). For instance, HP and Apple source the chips from Samsung and as Samsung formulates its marketing strategy, it needs to respect this working relationship. Moreover, both companies are streamlining their operations according to the global operating environment. Electronics Building, Considering this scenario, it is interesting to know what components of Apple and Samsungs business strategies have contributed to this command in the tablet and Smartphone markets. Apple has always shown a key interest on the software market but Samsung has stuck to its hardware market. , and sportswomen regarding its production capacity to suit the growing global demand its. A very risky gamble s organizational structure supports this growth strategy this sort of brand recognition a! Can order a unique, plagiarism-free paper written by a student to your. 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