bord bia dietary lifestyles

The Irish food and drink sector recorded the sixth consecutive year of export growth in 2015 and it is estimated that the value of Irish food and drink exports increased by 3% to exceed €10.8 billion. Lorcan Bourke Fresh Produce & Potato Manager for Bord Bia, points to a sector with opportunity based on current consumer and market trends. The Bord Bia Origin Green project is the world’s first sustainability programme for a country’s entire food and drink industry. Healthy lifestyle driver. Dietary Bread. Vegans and vegetarians are predominantly female, with vegans the youngest of all groups – 65% are under 45. For this Dietary Lifestyles study we partnered with Empathy, a strategic research consultancy with global … The research focused on Irish attitudes towards diet, grocery shopping, eating habits and cooking. 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The Irish food and drink sector recorded the sixth consecutive year of export growth in 2015 and it is estimated that the value of Irish food and drink exports increased by 3% to exceed €10.8 billion. Learn about how these trends are affecting the food and drinks industries and how you can better prepare for the future needs and desires of consumers. The report sets out a range of actions and opportunities for the Irish food and drink industry to consider in engaging with consumers. https://horticultureconnected.ie/.../plant-based-diets-a-3-minute-read-bord-bia 62% of consumers have purchased a ‘free-from / alternative protein’ product before. The Consumer Lifestyle Trends represent the biggest trends shaping people's lives over the next 3-5 years. The Standard sets out the Bord Bia specification to enable classification of beef products as ‘Grass Fed’. The desire for a healthy lifestyle is the key driver according to the research, with Donoghue noting, “As a nation, we’re increasingly … Dietary Lifestyle Report, March 2021. North America; UK & NI; Sustainability. From. These trends have been accentuated since the onset of Covid-19, with 64% saying that eating healthily is a priority for them now (versus 12 months ago). 34% 24% 23% 22% 21% 18% 14%. ... Bord Bia Contacts. Gluten-free Bread. As discussed in Bord Bia’s most recent Consumer Lifestyle Trends, consumers are placing more importance than ever on their personal Health & Wellbeing. The Dietary Lifestyles Report is an update on Bord Bia’s 2018 study and aims to understand how dietary lifestyles have evolved in recent years taking account of seismic changes brought about by global developments including the Covid-19 pandemic. It’s incredibly interesting to see that consumers are moving away from rigid interpretations of diets and specific lifestyles and are leading a global reset towards balanced diets and dietary inclusivity. Sarah Phelan. Discover how dietary lifestyles are changing and what are the opportunity areas for food and drink brands. The Consumer Lifestyle Trends represent the biggest trends shaping people's lives over the next 3-5 years. Lifestyle Bread. 51% of people who have reduced red meat consumption claim to have replaced it with fish, 37% have replaced it with vegetables and 37% with other meats. Grace Binchy, Consumer Insights & Trends Specialist at Bord Bia, commented on the new research: “This research provides valuable and detailed insights for Irish food and drink companies to help them understand the significant market opportunities posed by evolving dietary lifestyles and new dietary dynamics. 18,591 nationally representative adults were interviewed: 70% don’t adhere to any particular diet or food lifestyle, 55% try to follow a balanced diet, but don’t stick to a specific diet, 19% of those surveyed adhere to a flexitarian diet (16% in Ireland), 9% adhere to a vegetarian diet (8% in Ireland), 2% adhere to a vegan diet (2% in Ireland), Health – increased focus on physical and mental health, Back to Basics – natural products, shorter ingredient lists, The Environment – local produce, use of plastics reducing, carbon footprint awareness, animal welfare concerns, Covid – health concerns, immunity boosting, Identity – increased inclusivity, a move away from ‘us V them’ when it comes to diets / food choices. (Base: All Adults aged 18+ n=18,591) (Source: Bord Bia European Beef Tracker) In fact, this Dietary Lifestyles study highlights that the consumption of Red meat is still strong across the week, with steak playing a key role for evening meals, particularly at the weekend. Monday February 15th 2020; Bord Bia has announced that Bord Bia Bloom, Ireland’s largest gardening and lifestyle festival, will not take place in the Phoenix Park from June 3 rd to June 7 th this year. Reduced red meat consumption is evident in Western Europe, with US consumption steady and China increasing. These were some of the recent findings of Bord Bia’s Futures of Frozen research. Experience fresh new features and ideas every day. ... and as a carbohydrate replacement. Bord Bia hoping to make spuds more a-peel-ing to millennials by making them 'Insta-friendly' Potatoes are not considered "exciting" to post on Instagram in comparison to other dishes. As discussed in Bord Bia’s most recent Consumer Lifestyle Trends, consumers are placing more importance than ever on their personal Health & Wellbeing. Bord Bia: Time-poor consumers are looking for shortcuts but don’t want to compromise on taste or quality; more diverse foods are sought by different ethnic groups, well-travelled consumers as well as the increasing number with specific dietary requirements. VIEW FULL REPORT HERE . Due to the ongoing threat to public safety from Covid-19 the festival will take place virtually in 2021. Export Performance and Prospects for 2015 – 2016. The Consumer Lifestyle Trends represent the biggest trends shaping people's lives over the next 3-5 years. Grace Binchy, Consumer Insight Manager at Bord Bia, spoke about the importance of the study to Ireland’s food and drink industry: Bord Bia will use the report findings to help guide food companies who are looking to develop new products to meet new and emerging dietary lifestyles. This opens in a new window. Almost 1 in 2 (47%) of global consumers reported that ethically and sustainably sourced ingredients are more important to them than before the pandemic, and a significant proportion (27%) are willing to pay more for food that is sustainably produced. Key challenges: Convenience remains a significant challenge to following a specific dietary lifestyle, with almost half (47%) stating that ease of meal preparation was a challenge after initially committing to a diet/food lifestyle. Grace Binchy, Insight & Trends Specialist – will take a look at what are the key dietary lifestyles, what kind of consumers are following particular diets and what are their motivations. Grace Binchy, Consumer Insight Specialist from The Thinking House at Bord Bia talks through the Responsible Living Update for 2017. Dietary Lifestyles in 2021. Consumers’ “awareness of the relationships between bodily ‘systems’ … has rocketed recently, with a greater focus placed on proactive, diet-led solutions for mental performance, ageing well, sleep and beauty.” (Bord Bia, 2018). Accessing food which delivers the right nutrients (iron, B12, fats, carbs and proteins) is also a hurdle. Action: Create a multi annual marketing strategy plan to target specific opportunities for organic products on domestic and international markets 13. BORD BIA 28 JANUARY 2009 Growing the success of Irish food & horticulture Market Opportunities for Irish Dairy 2025 National Dairy Conference 2014 Aidan Cotter Chief Executive Wednesday, 19 th November, 2014 Red Cow Moran Hotel, Dublin . Introduction. Bord Bia: Time-poor consumers are looking for shortcuts but don’t want to compromise on taste or quality; more diverse foods are sought by different ethnic groups, well-travelled consumers as well as the increasing number with specific dietary requirements. Accessing food which delivers the right nutrients (iron, B12, fats, carbs and proteins) can also be a hurdle for some and the main barrier amongst those who would not consider following a vegan diet, as 29% believe it is not a healthy balanced/diet. Macro Themes on Consumer Dietary Lifestyles Source: Bord Bia Thinking House Empathy Dietary Lifestyles February 2021 11 The Organic sector supports all elements of these Macro Themes . Bord Bia - Dietary Lifestyles. Soda Bread. New global research from Bord Bia on the dietary lifestyles of over 18,000 people across 9 countries, including Ireland, has highlighted that consumers are taking a more balanced approach to their diets and are purchasing more conscientiously than ever before. It is a term which increasingly encompasses social and fiscal responsibility, and as such we seek relationships with businesses who have ‘purpose beyond profit’ that have a tangible, net positive impact at every point in their value chain. For example, of the 3.5% of those surveyed who claim to be vegan, 38% of these adopted the diet in the past 12 months but just 42% claim to be committed forever. Export Performance and Prospects for 2015 – 2016. These were some of the recent findings of Bord Bia’s Futures of Frozen research. Consumers want to eat, drink and live to optimise their body’s systems, to feel better than well today and tomorrow (“Bord Bia Consumer Lifestyle Trends”, 2019). 67% of those who have ever purchased free from/alternative protein purchase a free from product regularly. Burger Buns. The report sets out to explore how Dietary Lifestyles have evolved in recent years with a particular focus on veganism, vegetarianism and flexitarianism, building on our study from 2018. Covid-19 has also accentuated the desire for ‘protective health’ - 31% of consumers are consuming vitamins and minerals at least once a day, with boosting immunity the key driver for this behaviour. The research focused on Irish attitudes towards diet, grocery shopping, eating habits and cooking. Lifestyle Fewer parents worried about childhood obesity as many claim food labels hard to understand A Bord Bia study has shown how the Irish diet, shop for groceries and cook Burger Buns. The research will help inform and enable companies to harness the opportunities posed by new dietary lifestyles. 95% of those surveyed consumed veg weekly or more often (+30% in the last year), while 90% consume fruit weekly or more often (+27% in the last 12 months). Satisfaction with our body image, weight and physical fitness have increased from 2018 levels, but our mental health has dis-improved (-3%). Dietary Bread. Chronic inflammation, the body’s response to diet, lifestyle, infection and environment has proven progressive of heart disease, brain diseases, cancer, IBS, obesity and arthritis. North America Market Specialist. North America; UK & NI; Sustainability. But not everyone will adopt a fully … Kate Holland, MSc Design Innovation in Food, Bord Bia – The Irish Food Board. Secondary research was also conducted using the Bord Bia library. All of this and more can be found in the Bord Bia Dietary Lifestyles Report. While many consumers around the world (30%) aspire to follow, or be associated with a particular diet, it doesn’t always translate into actual behaviour. … Bord Bia's Consumer Lifestyle Trends identifies the biggest trends shaping people's lives over the next 3-5 years. Learn about how these trends are affecting the food and drinks industries and how you can better prepare for the future needs and desires of consumers. Hotdog Rolls. Aspiring to ‘clean … 55 %. ... appetite for alternatives to products perceived to be unhealthy drives the growth of solutions reshaping our overall diet. Commenting on the research Paula Donoghue, Bord Bia’s Consumer Insight Manager , said, “It seems the assertion that breakfast is the most important meal of the day still rings true in Ireland despite our … Maurice Power. Rediscovering Natural Health-savvy consumers and innovators are discovering and extracting the true wellness benefits of natural ingredients, giving certain products a surge of popularity or a new lease of life. In particular, this study examines consumers’ relationships with protein and alternative proteins. Markets supplied. Grace Binchy, Insight & Trends Specialist – will take a look at what are the key dietary lifestyles, what kind of consumers are following particular diets and what are their motivations. Alice McCutcheon. 2. A copy of the research deck is available here and the summary key takeaways are outlined below: Dietary lifestyles are currently being driven by 5 macro themes: Brand Forum in Conversation with Derek Beatty, Brennans, 2021 Irish Foodservice Industry White Paper, Insight Session: The Future of Frozen in the UK, New PageCategory Management and Challenger Brands, Brand Forum - in Discussion with Mindful Chef, CEO Tim Lee, Insight Study on In Store Bakery in Great Britain, Brand Forum in conversation with Emma Heal, CEO Lucky Saint, Brand Forum Webinar: Elevate your Brand on Instagram, Agri-Food Diversity & Inclusion Forum (AgDiF), Cookie Declaration & Cookie Consent Update. Consumers are becoming less rigid in how they approach their food consumption; as the study found that while many (30%) aspire to follow - or be associated - with a particular diet, it doesn’t always translate into actual behaviour. Market Specialist, France and Belgium. Gluten-free Bread. Health and sustainability are at the heart of this as people seek to look after themselves, their families’ and the planet through conscientious purchase decisions towards foods that are sustainable, ethically sourced and healthy.”. Health and sustainability are still the main drivers of consumer interest in following a specific dietary lifestyle, with 81% of people deeming themselves to be very healthy and 65% of people making more of an effort to be aware of the environment around them. ... We exist to provide best-in-class thinking and consultancy to our clients, upholding Bord Bia’s vision of sustainable growth of the Irish food & drink … by Dublin Food Chain | 4th April 2021 12:00 AM. Despite only 1% of the Irish population having been medically diagnosed with coeliac disease, the research found that a gluten free diet is particularly popular amongst the upper and middle class earners, over-indexing in the Munster area. The term “Grass Fed” for beef means that the diet of the animal is composed of minimum 90% grass or grass forage and graze in open pastures for an average of 220 days a year during their lifetime. Bord Bia announces cancellation of outdoor festival in the Phoenix Park. Discover how dietary lifestyles are changing and what are the opportunity areas for food and drink brands. The Bord Bia Origin Green project is the world’s first sustainability programme for a country’s entire food and drink industry. Lifestyle Bread. Research from Bord Bia‘s Insight Centre, The Thinking House, has found that 7 in 10 Irish people want help eating more healthy food. Bagels. Of the 18,591 nationally representative adults that were interviewed in 9 countries, 70% said that they do not adhere to any particular diet or food lifestyle; and 55% responded that while they try to follow a balanced diet, they don’t stick to a specific diet. Consumers are increasingly looking to tailor diets to their specific needs with regard to health trends, emerging science and media attention. Kate Holland, MSc Design Innovation in Food, Bord Bia – The Irish Food Board. This webinar is open to Bord Bia Client … The report sets out a range of actions and opportunities for Ireland’s food and drink industry to consider when engaging consumers and will enable companies to better understand consumers’ dietary lifestyles, preferences and dietary drivers. Future Nutrition was established in 2010 and is located on the same original site as our sister company Donohoe Drinks. The Consumer Lifestyle Trends represent the biggest trends shaping people's lives over the next 3-5 years. Health is a greater marker of status than ever before, linked to strength and physical fitness, and increasingly to self-care and emotional wellbeing. As outlined in Bord Bia’s consumer lifestyle trends, health and wellbeing will continue to be a key trend shaping consumer’s lives and the food and drink industry. Health and sustainability continue to drive interest in following these dietary lifestyles with 81% of people deeming themselves to be healthy/very healthy and 65% of people making more of an effort to be aware of the environment around them. The study also shows an increase in dairy consumption over the past 12 months – milk (+8%), cheese (+6%) and yoghurt (+10%) and an increased consumption in non-dairy alternatives.

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